Bringing the big screen home, per viewer, seamless, smart.
Streaming services didn’t support ticketed content or pay per view models at home. A single purchase covers one screen, no matter how many people are watching. XCINEX aimed to fill this gap, enabling families and groups to watch premieres and live events with secure billing per viewer. The challenge: integrate advanced AI and machine vision into an elegant, TV mounted device that feels intuitive, unobtrusive, and cinematic.

Research & Strategy
Key Outputs
- Strategic positioning in the “artistic” zone of the brand emotion matrix
- Psycho-Aesthetics® 2.0 Map
- Use case scenarios across living room viewing types
- Requirements aligned with AI per viewer billing and content monetization
Using ethnographic studies and our Psycho‑Aesthetics® framework, we identified emotional contrasts between passive streaming and cinematic experiences. XCINEX’s opportunity landed in the artistic quadrant, promising cinematic empowerment through simplified feature sets. This guided our design thinking toward a plug and play system that felt premium yet approachable.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we studied how people watch movies and live events together at home. Viewers wanted a cinematic experience that felt simple and private, and content owners needed to be paid fairly for every viewer. These insights shaped a device that blends into the living room and counts viewers without identifying them.

Industrial Design
Key Outputs
- CAD prototypes for video processing and cooling integration
- Ergonomic enclosure optimized for TV mounting and IR reception
- Visual branding overlay aligned with cinema grade expectations
We crafted a sleek, TV mounted module that blends seamlessly into living rooms. Clean lines and premium finishes echo high end AV gear and upscale décor while tactile elements anchor the experience. The form factor supports easy install/uninstall and discreet placement.



Packaging Design
Key Outputs
- Retail packaging for the Venue device and remote
- Functional engineering prototypes with machine vision
- Electronics and mechanical integration designs for thermal and audio performance
- Technical documentation and integration specs
We designed the Venue packaging to present the device and remote with the same clean, premium feel as the product itself. Behind the design, we engineered embedded AI and ML systems with camera agnostic viewer detection, secure DRM enforcement, and viewer count billing. The system integrates with cloud platforms while meeting AV performance standards. It counts heads without facial recognition, and viewing data is encrypted end to end.





Key Outcomes and Results
Key Accomplishments
- Status: Fully designed and patented (US Patent 9,525,911), with pre-orders opened in 2020
- Market: Built for ticketed home entertainment, from movie premieres to concerts and live sports
- Recognition: Covered by Deadline and Core77, with about a dozen content programmers committed at announcement
XCINEX Venue exemplifies RKS’s expertise in creating emotionally powerful, technically advanced consumer electronics. By fusing machine vision, cloud billing, and elegant form, our design turns living rooms into smart theaters. It gives content owners a fair way to be paid for every viewer, while keeping the experience simple for the people watching.











