Smart cinematic streaming media player.
Netflix style streaming didn’t support ticketed content or pay per view models at home. XCINEX aimed to fill this gap, enabling families to watch premieres and live events with secure billing per viewer. The challenge: integrate advanced AI and machine vision into an elegant, TV mounted device that feels intuitive, unobtrusive, and cinematic.
Using ethnographic studies and our Psycho‑Aesthetics® framework, we identified emotional contrasts between passive streaming and cinematic experiences. XCINEX’s opportunity landed in the artistic quadrant, promising cinematic empowerment through simplified feature sets. This guided our design thinking toward a plug and play system that felt premium yet approachable.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
We crafted a sleek, TV mounted module that blends seamlessly into living rooms. Clean lines and premium finishes echo high end AV gear and upscale décor while tactile elements anchor the experience. The form factor supports easy install/uninstall and discreet placement.
CAD prototypes for video processing and cooling integration
Ergonomic enclosure optimized for TV mounting and IR reception
Visual branding overlay aligned with cinema grade expectations
We engineered embedded AI and ML systems with camera agnostic viewer detection, secure DRM enforcement, and viewer count billing. The system integrates with cloud platforms while meeting AV performance standards.
Functional engineering prototypes with machine vision
Electronics and mechanical integration designs for thermal and audio performance
Technical documentation and integration specs
XCINEX Venue exemplifies RKS’s expertise in creating emotionally powerful, technically advanced consumer electronics. By fusing machine vision, cloud billing, and elegant form, our design turns living rooms into smart theaters. It signals a new era where content control meets cinematic experience at home, with fairness to creators and studios.
Status: Fully designed and patented, development underway prior to commercialization
Market Potential: Positioned to disrupt the $80B+ ticketed home entertainment market
Recognition: Patent shared publicly; generated investor excitement about the AI powered entertainment model
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