Xcinex Venue

Smart cinematic streaming media player.

Netflix style streaming didn’t support ticketed content or pay per view models at home. XCINEX aimed to fill this gap, enabling families to watch premieres and live events with secure billing per viewer. The challenge: integrate advanced AI and machine vision into an elegant, TV mounted device that feels intuitive, unobtrusive, and cinematic.

Bringing the big screen home, per viewer, seamless, smart.

Xcinex Venue on table with package

Using ethnographic studies and our Psycho‑Aesthetics® framework, we identified emotional contrasts between passive streaming and cinematic experiences. XCINEX’s opportunity landed in the artistic quadrant, promising cinematic empowerment through simplified feature sets. This guided our design thinking toward a plug and play system that felt premium yet approachable.

Research & Strategy

KEY OUTPUTS

Strategic positioning in the “artistic” zone of the brand emotion matrix
Psycho-Aesthetics® 2.0 Map
Use case scenarios across living room viewing types
Requirements aligned with AI per viewer billing and content monetization

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

Xcinex Box redering

We crafted a sleek, TV mounted module that blends seamlessly into living rooms. Clean lines and premium finishes echo high end AV gear and upscale décor while tactile elements anchor the experience. The form factor supports easy install/uninstall and discreet placement.

Industrial & Branding Design

KEY OUTPUTS

CAD prototypes for video processing and cooling integration

Ergonomic enclosure optimized for TV mounting and IR reception

Visual branding overlay aligned with cinema grade expectations

Early prototypes of Xcinex Venue
Xcinex Venue Early Sketches
Early foam prototype of Xcinex Venue

The Venue UI seamlessly guides users, from pairing and mounting to shared viewing. Machine vision counts viewers, displays billing per seat, and manages digital rights within a smooth touch or remote controlled experience.

UI/UX & Software Integration

KEY OUTPUTS

UI mockups: pairing, per-viewer countdowns, billing visuals

Flow diagrams for AI detection and automated billing

Onboarding UX for fast user setup and content access

Xcinex Venue light with remote
View of RKS Consumer Product Design Product Xcinex in context

We engineered embedded AI and ML systems with camera agnostic viewer detection, secure DRM enforcement, and viewer count billing. The system integrates with cloud platforms while meeting AV performance standards.

Engineering & Product Development

KEY OUTPUTS

Functional engineering prototypes with machine vision

Electronics and mechanical integration designs for thermal and audio performance

Technical documentation and integration specs

Xcinex Box
Xcinex Venue Packaging
Xcinex Venue box rendering
Xcinex Venue UI
Xcinex venue

XCINEX Venue exemplifies RKS’s expertise in creating emotionally powerful, technically advanced consumer electronics. By fusing machine vision, cloud billing, and elegant form, our design turns living rooms into smart theaters. It signals a new era where content control meets cinematic experience at home, with fairness to creators and studios.

Key Outcomes and Results

Key Accomplishments

Status: Fully designed and patented, development underway prior to commercialization

Market Potential: Positioned to disrupt the $80B+ ticketed home entertainment market

Recognition: Patent shared publicly; generated investor excitement about the AI powered entertainment model

Xcinex Venue with Xcinex Venue Light

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