The Xcinex Venue streaming device with its remote.

Xcinex Venue

Smart cinematic streaming media player.

Bringing the big screen home, per viewer, seamless, smart.

Streaming services didn’t support ticketed content or pay per view models at home. A single purchase covers one screen, no matter how many people are watching. XCINEX aimed to fill this gap, enabling families and groups to watch premieres and live events with secure billing per viewer. The challenge: integrate advanced AI and machine vision into an elegant, TV mounted device that feels intuitive, unobtrusive, and cinematic.

Client
XCINEX
Markets
Consumer
Xcinex Venue light with remote

Research & Strategy

Key Outputs

  • Strategic positioning in the “artistic” zone of the brand emotion matrix
  • Psycho-Aesthetics® 2.0 Map
  • Use case scenarios across living room viewing types
  • Requirements aligned with AI per viewer billing and content monetization

Using ethnographic studies and our Psycho‑Aesthetics® framework, we identified emotional contrasts between passive streaming and cinematic experiences. XCINEX’s opportunity landed in the artistic quadrant, promising cinematic empowerment through simplified feature sets. This guided our design thinking toward a plug and play system that felt premium yet approachable.

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we studied how people watch movies and live events together at home. Viewers wanted a cinematic experience that felt simple and private, and content owners needed to be paid fairly for every viewer. These insights shaped a device that blends into the living room and counts viewers without identifying them.

PA Map of RKS Design’s project for the Xcinex Venue System

Industrial Design

Key Outputs

  • CAD prototypes for video processing and cooling integration
  • Ergonomic enclosure optimized for TV mounting and IR reception
  • Visual branding overlay aligned with cinema grade expectations

We crafted a sleek, TV mounted module that blends seamlessly into living rooms. Clean lines and premium finishes echo high end AV gear and upscale décor while tactile elements anchor the experience. The form factor supports easy install/uninstall and discreet placement.

Hand-drawn sketches of a Xcinex webcam design, showing different angles and features
Hand-drawn sketches of a rectangular light device for Xcinex Venue show usage as
Early sketches of Xcinex Venue

Packaging Design

Key Outputs

  • Retail packaging for the Venue device and remote
  • Functional engineering prototypes with machine vision
  • Electronics and mechanical integration designs for thermal and audio performance
  • Technical documentation and integration specs

We designed the Venue packaging to present the device and remote with the same clean, premium feel as the product itself. Behind the design, we engineered embedded AI and ML systems with camera agnostic viewer detection, secure DRM enforcement, and viewer count billing. The system integrates with cloud platforms while meeting AV performance standards. It counts heads without facial recognition, and viewing data is encrypted end to end.

Xcinex Box redering
Xcinex Box
Xcinex Venue Packaging
Xcinex Venue box rendering
Xcinex venue

Key Outcomes and Results

Key Accomplishments

  • Status: Fully designed and patented (US Patent 9,525,911), with pre-orders opened in 2020
  • Market: Built for ticketed home entertainment, from movie premieres to concerts and live sports
  • Recognition: Covered by Deadline and Core77, with about a dozen content programmers committed at announcement

XCINEX Venue exemplifies RKS’s expertise in creating emotionally powerful, technically advanced consumer electronics. By fusing machine vision, cloud billing, and elegant form, our design turns living rooms into smart theaters. It gives content owners a fair way to be paid for every viewer, while keeping the experience simple for the people watching.

A black TV remote lies on a glossy white surface in front of a sleek Xcinex VENUE

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