Hand touching Discus Dental Nuance Dispenser

Advanced dental composite syringe to enhance usability for dental assistances and outperform the competition. ​

What We Did

RKS worked with Discus Dental to disrupt the composite category by benchmarking and defining a strategy to outperform existing products. Utilizing our Psycho-Aesthetics methodology, we identified critical touchpoints and improvements that would bring the most value to users in a high-paced environment. The key improvements included an ergonomic handle for easy dispensing and color-coded graphics to quickly identify the right materials. Additionally, the team integrated haptic and visual feedback to enable the user to properly dose the expensive composite material. The hinged cap helps ensure that the cap doesn’t get lost, and material is wasted. The design was prototyped, iterated, and tested with users to ensure that the final solution addressed the end-users’ needs. This award-winning system of composite syringes created strong patents in the category and enabled Discus Dental to deliver a better user experience for their customers.


Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. After finding the Opportunity Zone for the Nuance Composite Syringe to be in the enriched/versatile quadrant we knew to set the product apart from the competitive set we needed to integrate tools and functionality into the product to create an experience that increases dynamic empowerment.

Through extensive benchmarking and a meticulous strategy, we aimed to surpass existing products in the market. Leveraging our renowned Human-Centered Psycho-Aesthetics methodology, we meticulously identified crucial touch points and implemented improvements that greatly enhanced the user experience. The key innovations that set our composite syringe apart included an ergonomic handle, color-coded graphics, and hinged caps. These remarkable design choices not only earned us prestigious awards but also resulted in strong patents, enabling Discus Dental to provide their customers with an unparalleled user experience.

Throughout the development of the Nuance Composite Syringe, our team relied heavily on our human-centered Psycho-Aesthetics methodology to drive the design process. By employing P/A mapping and strategic analysis, we identified opportunity zones based on key product attractors and meticulously crafted personas. Our designers and engineers skillfully harnessed these insights and implemented innovations that truly set the Nuance Composite Syringe apart in the industry. We prioritized creating a visually appealing device that effectively communicated its efficacy through its form. By empathizing with users and understanding the potential impact of the product, we were able to craft a state-of-the-art, human-centered design that has garnered acclaim within the industry.

The specific points in the process of developing this remarkable product highlight the intersection of industrial design, branding, and product engineering, reinforcing our expertise and commitment to delivering exceptional results. Our prototyping lab gives us the capability to utilize prototypes to bring our designs to life and refine them to perfection. The Nuance Composite Syringe stands as a testament to our unwavering commitment to creating timeless and effective designs that leave a lasting impression on both users and the industry at large.

Our innovative design choices and unwavering dedication to enhancing the user experience have not only strengthened the Nuance brand but have also positioned it as a leader in the industry. The Nuance Composite Syringe has redefined standards and set a new benchmark, ultimately empowering dental professionals and revolutionizing the way composite materials are handled. This project showcases our expertise in industrial design, branding, and product engineering, solidifying our reputation as a trusted partner in creating impactful solutions for our clients.

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