SINGULAR
GENOMICS

Singular Genomics Cover Image // Product Process Image

An innovative bench top sequencing platform with novel, high-performance chemistry and advanced engineering, optimized to deliver unmatched power, speed, and versatility.​

What We Did

The Singular Genomics G4 takes DNA sequencing further to bring you fast, powerful and flexible tools for research and precision medicine. The G4 system helps to empower scientists to answer their most pressing questions, allowing them to forge a path of discovery without limits. The G4 was designed to fit into any existing lab ecosystem. From compatibility with a wide range of sample preparation workflows through seamless integration into bioinformatic pipelines, the G4 is a plug-and-play solution.

Psycho-Aesthetics™

Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. We found the opportunity zone for the G4 to be in the artistic quadrant of the P/A Map. Here, we wanted to offer users enhanced aesthetics, providing users with an empowering experience. We emphasized intuitive operation and out-of-sight-out-of-mind, a device that seamlessly integrates into any lab environment. 

With a commitment to pushing boundaries, RKS designed the G4 to be a fast, powerful, and flexible tool, enabling scientists to unlock new realms of knowledge and make groundbreaking discoveries. Through meticulous industrial design, RKS crafted the G4 with a sleek and intuitive interface, providing scientists with a seamless user experience. The system’s status illumination, sample cartridge, SBS cartridge, and 4x low Cell Array are intelligently engineered to deliver exceptional performance and accuracy.

RKS’s research expertise ensured that the G4 meets the ever-evolving needs of scientists, while its branding process established a distinct and compelling identity for the product. By combining industrial design, research, and branding, RKS has created a DNA sequencer that empowers scientists to answer their most pressing questions, fueling breakthroughs in research and revolutionizing precision medicine. The Singular Genomics G4 represents the pinnacle of innovation, embodying RKS Design’s commitment to excellence in the field of industrial design and research.

The G4 system empowers scientists to tackle their most pressing questions and embark on a path of discovery without limits. The G4’s compatibility with a wide range of sample preparation workflows and its effortless integration into bioinformatic pipelines make it a true plug-and-play solution.

The impact of the Singular Genomics G4 extends beyond its technical capabilities. It empowers scientists to advance their research, unravel the complexities of genomics, and make groundbreaking discoveries in the realm of precision medicine. RKS’s contribution to this project has not only delivered a state-of-the-art DNA sequencer but has also made a lasting impact on scientific progress and the future of healthcare.

Ideal Hero Shot of Singular Genomics DNA Sequencer

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Experience more of our work across our each of our services

SINGULAR
GENOMICS

Singular Genomics Cover Image // Product Process Image
An innovative bench top sequencing platform with novel, high-performance chemistry and advanced engineering, optimized to deliver unmatched power, speed, and versatility.​

What We Did

View of brand, research, and industrial design for Singular Genomics, brand, research, and industrial design product design and development firm
The Singular Genomics G4 takes DNA sequencing further to bring you fast, powerful and flexible tools for research and precision medicine. The G4 system helps to empower scientists to answer their most pressing questions, allowing them to forge a path of discovery without limits. The G4 was designed to fit into any existing lab ecosystem. From compatibility with a wide range of sample preparation workflows through seamless integration into bioinformatic pipelines, the G4 is a plug-and-play solution.
RKS logo small
Singular Product Design Attributes
PA Map of RKS Design's project with Singular Genomics.

Psycho-Aesthetics

Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found the opportunity zone for the G4 to be in the artistic quadrant of the P/A Map. Here, we wanted to offer users enhanced aesthetics, providing users with an empowering experience. We emphasized intuitive operation and out-of-sight-out-of-mind, a device that seamlessly integrates into any lab environment.

Singular Logo Guidelines Product Design
Singular Branding Guidelines Product Design
With a commitment to pushing boundaries, RKS designed the G4 to be a fast, powerful, and flexible tool, enabling scientists to unlock new realms of knowledge and make groundbreaking discoveries. Through meticulous industrial design, RKS crafted the G4 with a sleek and intuitive interface, providing scientists with a seamless user experience. The system’s status illumination, sample cartridge, SBS cartridge, and 4x low Cell Array are intelligently engineered to deliver exceptional performance and accuracy.
RKS Design Logo Product Design
RKS’s research expertise ensured that the G4 meets the ever-evolving needs of scientists, while its branding process established a distinct and compelling identity for the product. By combining industrial design, research, and branding, RKS has created a DNA sequencer that empowers scientists to answer their most pressing questions, fueling breakthroughs in research and revolutionizing precision medicine. The Singular Genomics G4 represents the pinnacle of innovation, embodying RKS Design’s commitment to excellence in the field of industrial design and research.
Singular Prototype Product Design
Singular Branding Guidelines Product Design
RKS Design Logo Product Design
Visual Essay Product Spotlight Image: Singular Genomics G4
Back Hero Shot of Singular Genomics DNA Sequencer designed by RKS Design
The G4 system empowers scientists to tackle their most pressing questions and embark on a path of discovery without limits. The G4’s compatibility with a wide range of sample preparation workflows and its effortless integration into bioinformatic pipelines make it a true plug-and-play solution.
RKS Design Logo Product Design
The impact of the Singular Genomics G4 extends beyond its technical capabilities. It empowers scientists to advance their research, unravel the complexities of genomics, and make groundbreaking discoveries in the realm of precision medicine. RKS’s contribution to this project has not only delivered a state-of-the-art DNA sequencer but has also made a lasting impact on scientific progress and the future of healthcare.
Full Hero Shot of Singular Genomics DNA Sequencer designed by RKS Design