Innovation Consulting Firm
Featured Projects
Innovation Consulting Overview
About RKS
Our job as a leading innovation consulting firm is to assist our clients at all stages of their work journey. We focus on human-centered innovation and use Psycho-Aesthetics® Methodology to solve complex problems and build innovative strategies. Our team consists of cross-disciplinary consultants, specialists, researchers, designers, and engineers. They leverage their expertise in collective industries, technologies, and services to develop creative and innovative solutions for businesses.
We specialize in delivering innovation consulting services across various markets and industries. Our unique skill set empowers us to help you effectively engage your end-users. Through our fresh perspectives and innovative strategies, we help you ensure a truly impactful presence in the market.
Human-Centered Psycho-Aesthetics® (P/A) Methodology
At our core, we employ a human-centered approach, forming our innovative strategies’ foundation. As expert innovation consultants, we dedicate our time to building compelling human-centered narratives that resonate with our clients.
Our innovation consulting process begins with our Psycho-Aesthetics® Methodology. Pyscho-Aesthetics is a process that entails defining a precise definition of vision, mission, objectives, and critical results. Building this strategy is a collaborative consulting process between our client stakeholders, business partners, and team.
Our methodology, Psycho-Aesthetics®, is a sophisticated design-thinking tool. It assists our team in solving business problems by using an objective, pragmatic, and insightful approach to innovation consulting. This shared approach helps us to reach our objectives.
Research and Synthesis Capabilities
Ethnographic Research
Consumer Research
Market Research
Persona Development
Architype Development
Research Synthesis
Opportunity Zone Definition
Project Management
Consumer Research
Our first step is consumer research. Our team researches users, markets, workplaces, and geographic areas. We employ primary research tools such as surveys and ethnography and secondary sources such as internal client documentation.
Market Research
In addition to customer research, we also do market research. We build a landscape of potential competitors, their position, and what sets them apart. We synthesize these findings into Competitive Maps, Triggers, Personas, and the Opportunity Zone. The Opportunity Zone is where we can examine, identify, define, and forecast the type of innovation strategy to create.
Innovation Consulting
Innovation remains a frustrating pursuit for many companies. This is because innovation initiatives frequently fail, and successful innovators need help to sustain their performance. We overcome this obstacle by promoting alignment among policies, organizational groups, and objectives to achieve specific goals. Our clients seek our innovation consulting expertise because they recognize the significance of Psycho-Aesthetics®.
Our work involves adapting across various industries to meet the specific needs of our clients. We collaborate closely with our clients to co-create effective strategies in their unique business environments. Through our thorough research and comprehensive analysis, we develop tailored approaches that work seamlessly with their existing operations.
Project Management
We ensure a smooth transition when implementing strategies by taking care of planning to project execution. Our team of experts has thorough experience in project management, overseeing the work process from start to finish.
We keep open lines of communication with our clients. We provide regular updates on our work progress and regularly address any concerns that come up. Let us help you unlock new opportunities and achieve remarkable results in your industry.
Innovation Strategies
Our innovation capabilities include creating innovative strategies by consulting our clients through Psycho-Aesthetics®. Our human-centered research processes enable us to find the right opportunity to achieve long-term value.
Innovation Strategy Capabilities
Innovation Playbook
Go-To-Market Strategy
Technology Scouting
Roadmapping
Future Plotting
Narrative Definition
2D and 3D Visualizations
Branding
Concept Exploration and Visualization
Innovation Roadmapping
Technology Scouting
Strategic Playbook
Markets and Industries
We’ve applied our methodology and insights to a variety of industries helping our clients craft solutions and narratives to drive adoption across their organization and with users worldwide.
Solution Capabilities
Sustainable Supply Chain
Platform Innovation
Service Innovation
Product Innovation
Brand Innovation
Consumables Innovation
New Markets
Consumer Innovation Strategy
At our design firm, we understand the challenges of consumer innovation. From deciphering shifting preferences to effectively integrating innovative ideas into products and experiences. We deliver a wide range of key outcomes through our consumer innovation growth strategies. We create tailored solutions that captivate consumers and drive business growth.
Medical Innovation Strategy
Creating medical innovation strategies is a challenging task as it requires experience in understanding complex ideologies. Things like regulatory environments, ethical considerations, and maintaining innovation are all potential roadblocks our clients run into.
Industrial Innovation Strategy
Digital Innovation Strategy
Discus Dental
Transportation Innovation Strategy
FAQ's
What is innovation strategy consulting?
What is an innovation consultant?
An innovation consultant is a team that helps organizations to solve complex problems and improve their processes and products using a design-centered approach. This approach focuses on understanding the needs and perspectives of users, and developing solutions that are both functional and desirable.
Innovation consultants use a variety of techniques and tools to facilitate the problem-solving process, such as user research, rapid prototyping, and co-creation. They work closely with clients to identify the root causes of problems and develop innovative solutions that meet the needs of all stakeholders.
One key aspect of a design thinking consultant’s role is to facilitate collaboration and cross-functional teamwork. This involves bringing together individuals from different departments and levels of the organization, as well as external stakeholders such as customers and partners. By fostering a culture of open communication and collaboration, design thinking consultants can help teams to generate a wealth of ideas and perspectives, and ultimately develop solutions that are truly effective.
Another important aspect of a design thinking consultant’s role is to provide guidance and support throughout the problem-solving process. This may involve conducting user research to gain insights into the needs and behaviors of target audiences, facilitating workshops to generate ideas and solutions, and providing feedback and guidance to teams as they develop and test prototypes.
An Innovation consultant’s role is to help organizations to think and act like designers, and to apply a human-centered, iterative approach to problem-solving. By focusing on the needs and perspectives of users, and by fostering collaboration and experimentation, innovation consultants can help organizations to develop innovative solutions that are both functional and desirable.
What is design thinking and why is it so relevant to consulting?
Design thinking is a methodology that focuses on the end user and their needs, as well as on creative problem-solving and collaboration. It originated in the design world, but has become increasingly relevant in various fields, including consulting. At RKS, we use Psycho-Aesthetics™, an advanced human-centered design thinking methodology.
One of the key principles of design thinking is empathy, or the ability to understand and share the feelings of others. This allows consultants to gain a deep understanding of their clients’ goals, challenges, and needs, and to design solutions that are tailored to their specific context.
Another important aspect of design thinking is experimentation. This involves trying out different ideas and approaches, and iterating on them based on feedback and insights. This allows consultants to explore different options and to find the most effective solutions for their clients.
Design thinking also encourages collaboration and co-creation. This means that consultants work closely with their clients and other stakeholders to develop solutions that are relevant and effective. This approach helps to ensure that the solutions are aligned with the clients’ goals and that they have the support and buy-in of all relevant parties.
In addition, design thinking emphasizes creativity and innovation. This means that consultants are encouraged to think outside the box and to come up with novel solutions to complex problems. This can help to differentiate consulting firms and to create value for their clients.
One of the reasons why design thinking is so relevant to consulting is that it allows consultants to provide more tailored and effective solutions to their clients. By understanding their clients’ needs and challenges, and by experimenting with different approaches, consultants can design solutions that are more likely to achieve the desired results.
Another reason why design thinking is relevant to consulting is that it helps to foster collaboration and co-creation. By involving clients and other stakeholders in the design process, consultants can ensure that the solutions are aligned with the clients’ goals and that they have the support and buy-in of all relevant parties. This can help to reduce implementation challenges and to maximize the chances of success.
In addition, design thinking can help consulting firms to differentiate themselves and to create value for their clients. By focusing on creativity and innovation, consultants can come up with novel solutions that are not available from other firms. This can help to increase client loyalty and to generate repeat business.
Design thinking is a powerful methodology that is highly relevant to consulting. By focusing on the end user, experimentation, collaboration, and creativity, consultants can provide more tailored and effective solutions to their clients, and can differentiate themselves in a crowded market.
What are the 4 D's of design thinking?
The 4 D’s of design thinking are a set of principles that guide the design process. These principles are:
- Discover: This is the first stage of design thinking, where the designer seeks to understand the problem and the needs of the user. This involves conducting research, conducting interviews with users, and observing user behavior to identify their pain points and needs.
- Define: In this stage, the designer defines the problem in a clear and concise manner. This helps to establish a common understanding of the problem among all stakeholders and helps to guide the design process.
- Develop: In this stage, the designer begins to generate ideas and solutions to the problem. This involves brainstorming, sketching, and prototyping to generate a range of potential solutions.
- Deliver: In this final stage, the designer brings the solution to life. This involves testing the solution with users, refining the design, and developing a final product or service that meets the needs of the user.
The 4 D’s of design thinking are an iterative process that helps designers to understand the needs of users, generate creative solutions, and deliver effective solutions to real-world problems. By following these principles, designers can create products and services that are user-centered, innovative, and effective.
What are the 5 stages of design thinking?
Design thinking is a creative process that focuses on the needs of the end user and involves a series of steps to generate ideas, test solutions, and ultimately create a successful product or service. The five stages of design thinking include:
- Research: This stage involves gaining a deep understanding of the user’s needs, preferences, and challenges. It may involve conducting interviews and observations, analyzing existing data, and conducting user research. The goal of this stage is to identify the user’s pain points and unmet needs.
- Synthesis: In this stage, the team creates a clear problem statement that defines the user’s needs and challenges. This stage may also involve defining the project goals and objectives, as well as identifying potential constraints and risks.
- Design: This stage is all about generating ideas and potential solutions to the problem. The team may use brainstorming techniques, such as mind mapping, to come up with a wide range of ideas. The goal is to generate as many ideas as possible, without judging them at this stage.
- Execution: In this stage, the team selects the most promising ideas and creates prototypes or models that can be tested and evaluated. Prototypes may range from simple sketches or models to more complex digital or physical models. The goal is to create a proof of concept that can be tested and refined.
- Moments of Truth: In the final stage, the team tests the prototypes with users and gathers feedback to refine and improve the design. This stage may involve conducting user testing, surveys, and other forms of user research. The goal is to validate the design and ensure that it meets the user’s needs and preferences.
Overall, the five stages of design thinking provide a structured framework for solving complex problems and creating successful products and services. By using a user-centered approach, design thinking helps teams generate creative solutions that are grounded in real-world data and feedback. By following the five stages of design thinking, teams can increase their chances of creating innovative and successful designs that meet the needs of their users.
What are the 3 most important elements of design thinking?
Design thinking is a creative and iterative process that focuses on solving complex problems and creating innovative solutions. It involves a deep understanding of the problem at hand, empathy for the people who will be using the solution, and a willingness to experiment and learn from failure.
The three most important elements of design thinking are empathy, experimentation, and iteration.
Empathy is essential in design thinking. It allows us to understand the needs and motivations of the people we are designing for, and to create solutions that truly address their challenges. Empathy involves active listening, observation, and empathy interviews, which allow us to gain a deep understanding of the user’s perspective. Without empathy, our solutions are likely to be ineffective or even harmful, as we may be designing for ourselves instead of for the people who will actually be using the product.
Experimentation is key in design thinking. It allows us to test our assumptions and learn from our failures. Experimentation can take many forms, from prototypes and mockups to user testing and focus groups. By constantly testing and iterating on our solutions, we can refine and improve them until they are ready for launch. Experimentation also allows us to take risks and try new approaches, which can lead to breakthrough innovations.
Iteration is also crucial in design thinking. It allows us to continually improve and refine our solutions based on feedback and new information. Iteration involves regularly revisiting our solutions, testing them with users, and making changes based on what we learn. By iterating on our solutions, we can ensure that they are constantly evolving and meeting the needs of the people who will be using them.
The three most important elements of design thinking are empathy, experimentation, and iteration. These elements allow us to understand the needs of the people we are designing for, test and refine our solutions, and continually improve them based on feedback and new information. By incorporating these elements into our design process, we can create solutions that are truly innovative and effective.
How can design thinking help me to build my brand or improve my product?
Design thinking is a process that focuses on the user’s needs and desires to create innovative solutions to problems. It involves understanding the user’s needs and goals, generating ideas, prototyping and testing those ideas, and implementing the best solution. This approach can be incredibly valuable in building a brand or improving a product.
Design thinking helps to uncover the needs and desires of the target audience. This is critical for building a successful brand or product. By truly understanding the user’s needs and goals, a company can create a product or brand that resonates with the target audience and meets their needs.
Once the user’s needs are understood, design thinking allows for a wide range of ideas to be generated and considered. This allows for a more diverse range of solutions to be explored and ultimately leads to more innovative and effective solutions.
Prototyping and testing are key components of design thinking. By quickly and inexpensively creating prototypes, companies can test their ideas with the target audience and gather valuable feedback. This feedback can then be used to refine and improve the product or brand.
Finally, design thinking encourages a focus on implementation and execution. Once the best solution has been identified, design thinking helps to ensure that it is implemented in a way that is user-centered and effective.
Design thinking can be an invaluable tool for building a brand or improving a product. By understanding the user’s needs and desires, generating a wide range of ideas, prototyping and testing those ideas, and focusing on implementation, design thinking can help to create innovative and effective solutions that resonate with the target audience.
What is an innovation consulting agency?
An innovation strategy agency is a professional service organization that helps companies develop and execute innovative strategies for growth and success. These agencies offer a range of services, including market research, trend analysis, idea generation, and product development, to help companies stay ahead of the curve and remain competitive in their industry.
Innovation strategy agencies work with clients to understand their business, target audience, and market trends, and use this information to develop customized innovation strategies that drive growth and success. The innovation process typically involves collaboration between the agency and the client, with the aim of creating new products, services, or business models that meet the evolving needs of the market.
An innovation strategy agency provides valuable support and expertise to help companies navigate the complex and rapidly-changing landscape of innovation. Whether developing new products, entering new markets, or reimagining existing business models, an innovation strategy agency is a critical partner for organizations looking to stay ahead of the curve and drive sustainable growth and success.