Innovation and Design Brainstorming

Innovation Consulting Firm

As a human-centered innovation consulting company, we collaborate closely with our clients. We guide them through human-centered research, brainstorming, synthesis, and the creation of practical insights. This helps them attain market success.
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Industrial Design Firm About Product Design
“…It’s about how the design or experience makes you feel about yourself.”
– Ravi Sawhney, Founder

About RKS

Our job as a leading innovation consulting firm is to assist our clients at all stages of their work journey. We focus on human-centered innovation and use Psycho-Aesthetics® Methodology to solve complex problems and build innovative strategies. Our team consists of cross-disciplinary consultants, specialists, researchers, designers, and engineers. They leverage their expertise in collective industries, technologies, and services to develop creative and innovative solutions for businesses.

We specialize in delivering innovation consulting services across various markets and industries. Our unique skill set empowers us to help you effectively engage your end-users. Through our fresh perspectives and innovative strategies, we help you ensure a truly impactful presence in the market.

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Clients that have moved with us

Human-Centered Psycho-Aesthetics® (P/A) Methodology

At our core, we employ a human-centered approach, forming our innovative strategies’ foundation. As expert innovation consultants, we dedicate our time to building compelling human-centered narratives that resonate with our clients.

Our innovation consulting process begins with our Psycho-Aesthetics® Methodology. Pyscho-Aesthetics is a process that entails defining a precise definition of vision, mission, objectives, and critical results. Building this strategy is a collaborative consulting process between our client stakeholders, business partners, and team.

Our methodology, Psycho-Aesthetics®, is a sophisticated design-thinking tool. It assists our team in solving business problems by using an objective, pragmatic, and insightful approach to innovation consulting. This shared approach helps us to reach our objectives.

Research and Synthesis Capabilities

Ethnographic Research
Consumer Research
Market Research
Persona Development
Architype Development
Research Synthesis
Opportunity Zone Definition
Project Management

Consumer Research

Our first step is consumer research. Our team researches users, markets, workplaces, and geographic areas. We employ primary research tools such as surveys and ethnography and secondary sources such as internal client documentation.

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Market Research

In addition to customer research, we also do market research. We build a landscape of potential competitors, their position, and what sets them apart. We synthesize these findings into Competitive Maps, Triggers, Personas, and the Opportunity Zone. The Opportunity Zone is where we can examine, identify, define, and forecast the type of innovation strategy to create.

Innovation Consulting

Innovation remains a frustrating pursuit for many companies. This is because innovation initiatives frequently fail, and successful innovators need help to sustain their performance. We overcome this obstacle by promoting alignment among policies, organizational groups, and objectives to achieve specific goals. Our clients seek our innovation consulting expertise because they recognize the significance of Psycho-Aesthetics®.

Our work involves adapting across various industries to meet the specific needs of our clients. We collaborate closely with our clients to co-create effective strategies in their unique business environments. Through our thorough research and comprehensive analysis, we develop tailored approaches that work seamlessly with their existing operations.

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Project Management

We ensure a smooth transition when implementing strategies by taking care of planning to project execution. Our team of experts has thorough experience in project management, overseeing the work process from start to finish.

We keep open lines of communication with our clients. We provide regular updates on our work progress and regularly address any concerns that come up. Let us help you unlock new opportunities and achieve remarkable results in your industry.

Innovation Strategies

Our innovation capabilities include creating innovative strategies by consulting our clients through Psycho-Aesthetics®. Our human-centered research processes enable us to find the right opportunity to achieve long-term value.

We often look for new opportunities for our clients based on their capabilities, business model and prospective options. Examples of new opportunities for our innovation strategy clients include strategic acquisitions, purchasing capital equipment, or attracting new talent. The business effectively combines internal and external insights to implement a new, updated innovation strategy successfully.

Innovation Strategy Capabilities

Innovation Playbook

Go-To-Market Strategy

Technology Scouting

Roadmapping

Future Plotting

Narrative Definition

2D and 3D Visualizations

Branding

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Concept Exploration and Visualization

We employ concept exploration to ensure we pursue the right opportunity for our clients. Concept exploration and visualization are essential to clarify ideas and communicate them effectively. We utilize these processes to identify potential issues early, analyze their ability to learn, mitigate risks, and reduce costly errors. Concepting and visualization enable user-centric design, compelling storytelling, and market differentiation. Ultimately contributing to the successful development and execution of innovative solutions that resonate with target audiences and meet project objectives.
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Innovation Roadmapping

One essential benchmarking tool for our innovation consulting work is innovation roadmapping, which sets a basis for future innovation. Innovation Consulting roadmaps serve two primary functions: 1. Projects are regularly evaluated and updated 2. Adoption of the roadmap throughout Roadmap acceptance starts from the top, as top management must follow the roadmap to make all project decisions, new and existing. Roadmaps are adaptable; we continually update them to reflect changing strategic environmental conditions.

Technology Scouting

Innovation consulting to build new strategies requires a holistic understanding of key technologies, trends, and uses. Technology scouting is one of the essential tools when implementing a new product, service, or software. It is a strategic component of matching products with technology and the right use of technology to make new products.
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Strategic Playbook

Another essential component of building a new strategy for our innovation consulting clients is a strategy playbook. Building a playbook involves creating a comprehensive, step-by-step guide to drive a company’s growth and competitive advantage. A strategic playbook entails the identification of market opportunities, the formulation of specific goals, and the design of actionable plans.

Markets and Industries

We’ve applied our methodology and insights to a variety of industries helping our clients craft solutions and narratives to drive adoption across their organization and with users worldwide.

Throughout our time as an innovation consulting firm, we have been able to work across various markets and industries. We collaborate with our clients to craft solutions that their consumers adopt. By embracing innovation, companies in all sectors can identify untapped opportunities, develop groundbreaking products or services, and optimize their processes.

Solution Capabilities

Sustainable Supply Chain

Platform Innovation

Service Innovation

Product Innovation

Brand Innovation

Consumables Innovation

New Markets

Consumer Innovation Strategy

At our design firm, we understand the challenges of consumer innovation. From deciphering shifting preferences to effectively integrating innovative ideas into products and experiences. We deliver a wide range of key outcomes through our consumer innovation growth strategies. We create tailored solutions that captivate consumers and drive business growth.

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Medical Innovation Strategy

Creating medical innovation strategies is a challenging task as it requires experience in understanding complex ideologies. Things like regulatory environments, ethical considerations, and maintaining innovation are all potential roadblocks our clients run into. 

Industrial Innovation Strategy

Designing Innovation Strategies for Industrial Design Projects presents unique challenges. These challenges include keeping up with evolving consumer preferences, the most up-to-date technology, and product functionality and aesthetics. We can help you overcomes these challenges and build a unique industrial design strategy. We specialize in innovation consulting and deliver key outcomes by creating market-driven designs, enhancing user experiences, and streamlining production processes.
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Digital Innovation Strategy

RKS specializes in innovation consulting for digital strategies. We design disruptive digital strategies, seamless user experiences, and enhanced operational efficiency through our innovation consulting for digital clients. We create solutions that propel digital transformation, unlock new opportunities, and achieve sustainable growth in the digital age.

Discus Dental

Advanced dental composite syringe to enhance usability for dental assistance and outperform the competition.
Advanced dental composite syringe to enhance usability for dental assistance and outperform the competition.

Transportation Innovation Strategy

The biggest challenges we run into when consulting about transportation innovation are sustainability concerns, integrating emerging technologies, and optimizing infrastructure systems. We leverage our experience in innovation consulting to create solutions that transform transportation, promote environmental stewardship, and drive success.

FAQ's

Innovation strategy consulting is a specialized service provided by experts to help organizations identify, develop, and implement innovative solutions to drive growth and maintain a competitive edge. These consultants work closely with businesses to analyze market trends, assess internal capabilities, and uncover customer needs. By leveraging their industry experience and strategic thinking, they design tailored roadmaps to foster a culture of innovation within the organization. Their expertise enables the identification of novel opportunities, optimization of existing processes, and the creation of new products or services. Ultimately, innovation strategy consulting empowers businesses to stay ahead of the curve in today’s rapidly evolving marketplace.

An innovation consultant is a team that helps organizations to solve complex problems and improve their processes and products using a design-centered approach. This approach focuses on understanding the needs and perspectives of users, and developing solutions that are both functional and desirable.

Innovation consultants use a variety of techniques and tools to facilitate the problem-solving process, such as user research, rapid prototyping, and co-creation. They work closely with clients to identify the root causes of problems and develop innovative solutions that meet the needs of all stakeholders.

One key aspect of a design thinking consultant’s role is to facilitate collaboration and cross-functional teamwork. This involves bringing together individuals from different departments and levels of the organization, as well as external stakeholders such as customers and partners. By fostering a culture of open communication and collaboration, design thinking consultants can help teams to generate a wealth of ideas and perspectives, and ultimately develop solutions that are truly effective.

Another important aspect of a design thinking consultant’s role is to provide guidance and support throughout the problem-solving process. This may involve conducting user research to gain insights into the needs and behaviors of target audiences, facilitating workshops to generate ideas and solutions, and providing feedback and guidance to teams as they develop and test prototypes.

An Innovation consultant’s role is to help organizations to think and act like designers, and to apply a human-centered, iterative approach to problem-solving. By focusing on the needs and perspectives of users, and by fostering collaboration and experimentation, innovation consultants can help organizations to develop innovative solutions that are both functional and desirable.

Design thinking is a methodology that focuses on the end user and their needs, as well as on creative problem-solving and collaboration. It originated in the design world, but has become increasingly relevant in various fields, including consulting. At RKS, we use Psycho-Aesthetics™, an advanced human-centered design thinking methodology.

One of the key principles of design thinking is empathy, or the ability to understand and share the feelings of others. This allows consultants to gain a deep understanding of their clients’ goals, challenges, and needs, and to design solutions that are tailored to their specific context.

Another important aspect of design thinking is experimentation. This involves trying out different ideas and approaches, and iterating on them based on feedback and insights. This allows consultants to explore different options and to find the most effective solutions for their clients.

Design thinking also encourages collaboration and co-creation. This means that consultants work closely with their clients and other stakeholders to develop solutions that are relevant and effective. This approach helps to ensure that the solutions are aligned with the clients’ goals and that they have the support and buy-in of all relevant parties.

In addition, design thinking emphasizes creativity and innovation. This means that consultants are encouraged to think outside the box and to come up with novel solutions to complex problems. This can help to differentiate consulting firms and to create value for their clients.

One of the reasons why design thinking is so relevant to consulting is that it allows consultants to provide more tailored and effective solutions to their clients. By understanding their clients’ needs and challenges, and by experimenting with different approaches, consultants can design solutions that are more likely to achieve the desired results.

Another reason why design thinking is relevant to consulting is that it helps to foster collaboration and co-creation. By involving clients and other stakeholders in the design process, consultants can ensure that the solutions are aligned with the clients’ goals and that they have the support and buy-in of all relevant parties. This can help to reduce implementation challenges and to maximize the chances of success.

In addition, design thinking can help consulting firms to differentiate themselves and to create value for their clients. By focusing on creativity and innovation, consultants can come up with novel solutions that are not available from other firms. This can help to increase client loyalty and to generate repeat business.

Design thinking is a powerful methodology that is highly relevant to consulting. By focusing on the end user, experimentation, collaboration, and creativity, consultants can provide more tailored and effective solutions to their clients, and can differentiate themselves in a crowded market.

The 4 D’s of design thinking are a set of principles that guide the design process. These principles are:

  1. Discover: This is the first stage of design thinking, where the designer seeks to understand the problem and the needs of the user. This involves conducting research, conducting interviews with users, and observing user behavior to identify their pain points and needs.
  2. Define: In this stage, the designer defines the problem in a clear and concise manner. This helps to establish a common understanding of the problem among all stakeholders and helps to guide the design process.
  3. Develop: In this stage, the designer begins to generate ideas and solutions to the problem. This involves brainstorming, sketching, and prototyping to generate a range of potential solutions.
  4. Deliver: In this final stage, the designer brings the solution to life. This involves testing the solution with users, refining the design, and developing a final product or service that meets the needs of the user.

The 4 D’s of design thinking are an iterative process that helps designers to understand the needs of users, generate creative solutions, and deliver effective solutions to real-world problems. By following these principles, designers can create products and services that are user-centered, innovative, and effective.

Design thinking is a creative process that focuses on the needs of the end user and involves a series of steps to generate ideas, test solutions, and ultimately create a successful product or service. The five stages of design thinking include:

  1. Research: This stage involves gaining a deep understanding of the user’s needs, preferences, and challenges. It may involve conducting interviews and observations, analyzing existing data, and conducting user research. The goal of this stage is to identify the user’s pain points and unmet needs.
  2. Synthesis: In this stage, the team creates a clear problem statement that defines the user’s needs and challenges. This stage may also involve defining the project goals and objectives, as well as identifying potential constraints and risks.
  3. Design: This stage is all about generating ideas and potential solutions to the problem. The team may use brainstorming techniques, such as mind mapping, to come up with a wide range of ideas. The goal is to generate as many ideas as possible, without judging them at this stage.
  4. Execution: In this stage, the team selects the most promising ideas and creates prototypes or models that can be tested and evaluated. Prototypes may range from simple sketches or models to more complex digital or physical models. The goal is to create a proof of concept that can be tested and refined.
  5. Moments of Truth: In the final stage, the team tests the prototypes with users and gathers feedback to refine and improve the design. This stage may involve conducting user testing, surveys, and other forms of user research. The goal is to validate the design and ensure that it meets the user’s needs and preferences.

Overall, the five stages of design thinking provide a structured framework for solving complex problems and creating successful products and services. By using a user-centered approach, design thinking helps teams generate creative solutions that are grounded in real-world data and feedback. By following the five stages of design thinking, teams can increase their chances of creating innovative and successful designs that meet the needs of their users.

Design thinking is a creative and iterative process that focuses on solving complex problems and creating innovative solutions. It involves a deep understanding of the problem at hand, empathy for the people who will be using the solution, and a willingness to experiment and learn from failure.

The three most important elements of design thinking are empathy, experimentation, and iteration.

Empathy is essential in design thinking. It allows us to understand the needs and motivations of the people we are designing for, and to create solutions that truly address their challenges. Empathy involves active listening, observation, and empathy interviews, which allow us to gain a deep understanding of the user’s perspective. Without empathy, our solutions are likely to be ineffective or even harmful, as we may be designing for ourselves instead of for the people who will actually be using the product.

Experimentation is key in design thinking. It allows us to test our assumptions and learn from our failures. Experimentation can take many forms, from prototypes and mockups to user testing and focus groups. By constantly testing and iterating on our solutions, we can refine and improve them until they are ready for launch. Experimentation also allows us to take risks and try new approaches, which can lead to breakthrough innovations.

Iteration is also crucial in design thinking. It allows us to continually improve and refine our solutions based on feedback and new information. Iteration involves regularly revisiting our solutions, testing them with users, and making changes based on what we learn. By iterating on our solutions, we can ensure that they are constantly evolving and meeting the needs of the people who will be using them.

The three most important elements of design thinking are empathy, experimentation, and iteration. These elements allow us to understand the needs of the people we are designing for, test and refine our solutions, and continually improve them based on feedback and new information. By incorporating these elements into our design process, we can create solutions that are truly innovative and effective.

Design thinking is a process that focuses on the user’s needs and desires to create innovative solutions to problems. It involves understanding the user’s needs and goals, generating ideas, prototyping and testing those ideas, and implementing the best solution. This approach can be incredibly valuable in building a brand or improving a product.

Design thinking helps to uncover the needs and desires of the target audience. This is critical for building a successful brand or product. By truly understanding the user’s needs and goals, a company can create a product or brand that resonates with the target audience and meets their needs.

Once the user’s needs are understood, design thinking allows for a wide range of ideas to be generated and considered. This allows for a more diverse range of solutions to be explored and ultimately leads to more innovative and effective solutions.

Prototyping and testing are key components of design thinking. By quickly and inexpensively creating prototypes, companies can test their ideas with the target audience and gather valuable feedback. This feedback can then be used to refine and improve the product or brand.

Finally, design thinking encourages a focus on implementation and execution. Once the best solution has been identified, design thinking helps to ensure that it is implemented in a way that is user-centered and effective.

Design thinking can be an invaluable tool for building a brand or improving a product. By understanding the user’s needs and desires, generating a wide range of ideas, prototyping and testing those ideas, and focusing on implementation, design thinking can help to create innovative and effective solutions that resonate with the target audience.

An innovation strategy agency is a professional service organization that helps companies develop and execute innovative strategies for growth and success. These agencies offer a range of services, including market research, trend analysis, idea generation, and product development, to help companies stay ahead of the curve and remain competitive in their industry.

Innovation strategy agencies work with clients to understand their business, target audience, and market trends, and use this information to develop customized innovation strategies that drive growth and success. The innovation process typically involves collaboration between the agency and the client, with the aim of creating new products, services, or business models that meet the evolving needs of the market.

An innovation strategy agency provides valuable support and expertise to help companies navigate the complex and rapidly-changing landscape of innovation. Whether developing new products, entering new markets, or reimagining existing business models, an innovation strategy agency is a critical partner for organizations looking to stay ahead of the curve and drive sustainable growth and success.

Innovation Consulting Project Spotlight

ThermoFisher

The most versatile microscope to date. 

FreshRealm

A zero waste solution that provides healthy meals right to your doorstep.

Discus Dental

Advanced dental composite syringe to enhance usability for dental assistances and outperform the competition.

Experience more of our Innovation Consulting Projects

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