The Top 3 Artificial Intelligence Trends of 2024
As generative AI came to the forefront in late 2022 and 2023, it’s been hard to have conversations around design that don’t include some levels of excitement
As generative AI came to the forefront in late 2022 and 2023, it’s been hard to have conversations around design that don’t include some levels of excitement
In the dynamic realm of the Internet of Things (IoT), 2024 is marked by groundbreaking trends that redefine how we perceive and interact with connected devices. From
As we enter 2024, we see engineering roles converging, virtual prototyping making significant strides, and blockchain playing a pivotal role in instilling transparency into the supply chain.
RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection.
RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.
RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.
The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.
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