Hollywood Entertainment And Technology Festival

Judging The Annual Hollywood Entertainment And Technology Festival

Our President Frank Tyneski judging at the Annual Hollwood Entertainment and Technology Festival at the Grauman’s Chinese Theatre in Hollywood, California.

On October 3rd, I was honored to be one of the esteemed judges at the annual Hollywood Entertainment & Technology Festival.  I had a rare opportunity to get beyond the velvet ropes and into Hollywood’s legendary Grauman’s Chinese Theatre.  The main event took place at the famous Arclight Cinemas, which was a fitting space for so much talent.

The event was a platform for visionaries, content creators, entrepreneurs, and investors.  Topics included VR, AR, esports, mobile experiences, big data, film production, IP protection, entertainment law, licensing, and blockchain as a tool for content distribution.

The event concluded with a look at how industrial designers are translating emerging digital technologies and global manufacturing opportunities into tangible realities. The design portion of the event included a wide variety of innovative concepts from accomplished and aspiring designers. The quality of work was exceptional and all of the concepts included thoughtful ideas for improving our human condition.  For more information on the winners, visit HanhaiStudio.com

This is the first time I’ve personally seen the inclusion of industrial design in a conference that’s primarily geared towards entertainment experts and digital content creators. However, I exited the event with lingering thoughts about the untapped potential that exists between these two creative mediums – industrial design and the design of experiential entertainment.  While a merger between these two disciplines is still in its infancy, I can imagine a future where industrial and entertainment designers collaborate to virtually create many of the recreational products we enjoy today.  For example, rather than buy an actual ATV, I’d buy a subscription to a branded immersive ATV experience that I would enjoy at home.

I’d like to give to credit Hanhai Studio for hosting the Hollywood Entertainment Technology Festival where I enjoyed connecting with people and companies that are defining the future of this immersive frontier.

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About RKS

RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection. RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs. RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B. The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.
Los Angeles regional industrial design competition

Hollywood Entertainment And Technology Festival

By RKS Design

About RKS

RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection.

RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.
RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.

The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.

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