National Industrial Design Day

National Industrial Design Day

Industrial Design impacts our lives and contributes to experiences across every touchpoint. From cars to phones to headphones to water bottles and everything in between, Industrial Design creates a connection and a positive relationship with the brands we love.

“Today, the profession of Industrial Design continues to lead consumer experience through design and innovation. Its ability to understand people and transform insight into aspirational journeys, is unique to the profession, touching people’s lives daily.” -Ravi Sawhney CEO and Founder of RKS Design

As a design and innovation consultancy, we create solutions for clients that are relevant to the market, build the brand, and create an emotional connection. With our mission of moving people through design, we want people to experience how the design makes you feel about yourself and brings a positive impact to the user and the environment. We take pride in our extensive research and analysis of the existing market so we can provide a target market and help our clients acknowledge an opportunity within the market known as our Psycho-Aesthetics (P/A) Methodology.

As designers, we work hard to provide function and aesthetics to create an emotional connection with every product or service we design. Industrial design is a blend of art and science, which drives us to do our best work, like our colleagues in the design business. So today and every day, we salute all the Industrial Designers past, present, and future!

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About RKS

RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection. RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs. RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B. The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.
National Industrial Design day 2020

About RKS

RKS is a design and innovation firm that creates solutions for clients that are relevant to the market, build the brand and create emotional connection.

RKS services the full range of companies from funded startups to multinational corporations. Founder Ravi K. Sawhney cultivated a people-centric approach modeled from his work at Xerox PARC in the 1970’s, where innovative methods using psychology as an essential factor in design resulted in the first-generation touch screen graphic interface as well as many other breakthroughs.
RKS came to national attention shortly after its founding by developing the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of the toy industry. Success followed success, with RKS being in on the ground floor of tablets with Alan Kay, Pocket Arcades with Sega and the game-changing dental whitening system for Discus Dental. Another milestone was the turnaround of MiniMed, developing a discreet personal insulin pump that allowed millions of diabetics to shed the stigma of being seen as “sick.” This inspired design took MiniMed from a declining $40M in revenue to $270M in three years, leading to its acquisition by Medtronic for $3.6B.

The 1990’s brought a confluence of deep introspection and humanity, along with insights into how the work of Joseph Campbell and Abraham Maslow could inform design. This direction led to RKS Design’s highly acclaimed Psycho-Aesthetics methodology.

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