On Friday March 6th 2020, RKS hosted MBA students from the UCLA Anderson School of Management for a P/A Design Thinking Methodology workshop. Our CEO and Founder, Ravi Sawhney, gave them a tour of our facility and presented our P/A Methodology to the students.

The students then got to work on the challenge of transforming transportation in Los Angeles using our P/A Methodology. They broke up into groups to work on using the P/A to establish the opportunity area of transportation. Team members from RKS Design worked with each group to further explain any questions they had about the P/A Mapping process and discuss their ideas.

“At UCLA Anderson, our club champions the importance of design thinking in navigating modern business challenges. The opportunity to learn about the P/A process from its creator and work through a tangible, real-world problem with the RKS team’s input was a humbling and rewarding experience.” -Kyle Baird, UCLA MBA student

Each team then presented their ideas to a handful of our team members to ask questions and provide feedback to the teams. All of the groups applied our Psycho-Aesthetics Methodology to create innovative solutions that could enhance the Los Angeles commute experience.

“It was great to see how everyone embraced the P/A process and collaborated so effectively. The students showed curiosity and passion as well as impressive problem solving skills. A great day of idea generation!” -Dean Loock, Senior Designer

We had a great time hosting MBA students from the UCLA School of Anderson and hearing their innovative ideas on how to transform the transportation of Los Angeles.