BABY BARISTA
“The RKS approach was not only creative, it was objective and pragmatic. My team and I were allowed to be active participants throughout the entire process and our voices were heard. Working collaboratively deepened my understanding of our target consumer. The RKS seven-step “Psycho-Aesthetic” process that is the cornerstone of their design philosophy allowed my team to do a deep dive into the psyche of our end-user and inform key design decisions. It was this inside-out approach that allowed us to build a truly disruptive product.”
— CEO of Baby Barista
The perfect baby bottle at the perfect temperature.
What We Did
Baby Barista was developed by RKS starting from a sheet of white paper. From this paper, we applied our engineering expertise based to the founders vision of a simplified baby formula making process. The team developed the strategy for the system and create proof of concept prototypes to prove out the functionality of this IoT enabled system. Baby Barista created the perfect bottle in less than 30 seconds, integrates with your phone via a mobile app that allows remote bottle preparation, tracking feeding, and supply purchasing. The team worked collaboratively with the client to define the user experience across brand, physical, and digital touch points.
Psycho-Aesthetics™
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. We found that the opportunity zone for Baby Barista was in the enriched quadrant providing higher levels of interactivity and self-actualization than the competitive set. Here we wanted to provide parents with the tools to make a baby bottle in thirty seconds while making sure the bottle would never be too hot for the baby.
Combining our engineering expertise with the founder’s vision of simplifying the baby formula making process, we set out to develop a strategy and bring this IoT-enabled system to life. Through extensive prototyping and proof of concept iterations, we ensured the functionality and performance of the Baby Barista system. In less than 30 seconds, this innovative device creates the perfect bottle, while seamlessly integrating with your smartphone through a mobile app. With remote bottle preparation, feeding tracking, and supply purchasing features, the Baby Barista redefines convenience and peace of mind for parents. Our collaboration with the client extended beyond the product itself, as we worked collaboratively to define a holistic user experience across brand, physical, and digital touch points.
The Baby Barista not only offers unmatched convenience but also establishes a strong connection with caregivers through its companion mobile app. This app empowers parents with remote control over bottle preparation, allowing them to track feeding sessions and conveniently purchase supplies. Our innovative approach and meticulous attention to detail have propelled the Baby Barista to become the epitome of a modern, efficient, and reliable baby bottle maker. By leveraging our expertise in industrial design, research, and product engineering, we have elevated the Baby Barista to deliver an exceptional user experience while meeting the evolving needs of parents in a rapidly changing world.
The result of our efforts is a truly innovative and industry-leading baby bottle maker that has redefined the standards in the market. With the Baby Barista, parents can enjoy the benefits of remote bottle preparation, feeding tracking, and supply purchasing through a user-friendly mobile app. This smart integration of technology and design has transformed the way parents interact with the product, empowering them to take control and ensure the best feeding experience for their babies.
The impact of our work is evident in the positive feedback and satisfaction of our client and their customers. RKS Design’s approach of combining research, industrial design, and product engineering has not only delivered a remarkable product but has also positioned the Baby Barista as an innovative and forward-thinking solution in the baby care industry. Through our dedication to excellence and commitment to creating meaningful experiences, RKS Design has made a significant impact on the client’s business and the lives of parents worldwide.
RKS Project Spotlight
BABY BARISTA
“The RKS approach was not only creative, it was objective and pragmatic. My team and I were allowed to be active participants throughout the entire process and our voices were heard. Working collaboratively deepened my understanding of our target consumer. The RKS seven-step “Psycho-Aesthetic” process that is the cornerstone of their design philosophy allowed my team to do a deep dive into the psyche of our end-user and inform key design decisions. It was this inside-out approach that allowed us to build a truly disruptive product.”
— CEO of Baby Barista
What We Did
Psycho-Aesthetics
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. We found that the opportunity zone for Baby Barista was in the enriched quadrant providing higher levels of interactivity and self-actualization than the competitive set. Here we wanted to provide parents with the tools to make a baby bottle in thirty seconds while making sure the bottle would never be too hot for the baby.
RKS Project Spotlight
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