The perfect baby bottle at the perfect temperature
RKS developed Baby Barista from a white sheet of paper through engineering based on a vision from the founders who wanted to simplify the baby formula making process. The team developed the strategy for the system and create proof of concept prototypes to prove out the functionality of this IoT enabled system. Baby Barista creates the perfect bottle in less than 30 seconds, integrates with your phone via a mobile app that allows remote bottle preparation, tracking feeding, and supply purchasing. The team worked collaboratively with the client to define the user experience across brand, physical, and digital touchpoints.
The RKS approach was not only creative, it was objective and pragmatic. My team and I were allowed to be active participants throughout the entire process and our voices were heard. Working collaboratively deepened my understanding of our target consumer. The RKS seven-step “Psycho-Aesthetic” process that is the cornerstone of their design philosophy allowed my team to do a deep dive into the psyche of our end-user and inform key design decisions. It was this inside-out approach that allowed us to build a truly disruptive product.
— Cara Armstrong, CEO of Baby BaristaVIEW MORE WORK