LOAN GIFTING

A digital service experience that redefines student loan debt.

SERVICE DESIGN  | BUSINESS STRATEGY  | BRAND  | RESEARCH

RKS has designed hundreds of products for companies big and small. The team was drawn to do an independent project, something different, something to make a difference… something for the world. The RKS team looked for problems hiding in the world around us. Student debt stood out. They sought out to offer a solution to the 40 million graduates suffering from debt and the distress that comes with it. Student debt has taken the form of an epidemic affecting two

thirds of college graduates in the nation. Education is the future, but these enormous educational costs are holding students back from reaching their bright futures. Graduates worldwide are buried with stress and discouraged by the piles of debt on their shoulders. Starting an adult life is extremely daunting with the added burden debt provides. Graduates are trapped as they are limited by the daunting decades of payments ahead.

The Business Strategy

These insights combined with a rising trend in crowdfunding spawned the development of LoanGifting, a platform which enabled young professionals with student loan debt to raise money utilizing their friends and family.