CHILD SAFETY NETWORK

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Founder of Child Safety Network

Repositioning a brand in its 30th year to help appeal to millennial parents and facilitate fundraising to ensure the safety of kids.

What We Did

RKS donated its services to the Child Safety Network to help the non-profit celebrate its 30th year of keeping children safe. Together we worked with their team to refresh the brand by updating their logo, graphics, colors, and messaging to celebrate their legacy while showcasing that they are still relevant and continuing to provide value to the communities they serve. Our job was simple, help the Child Safety Network on their mission to “Educate, Connect, and Protect” children. We moved away from fear-based motivation to encouraging and empowering the parents, schools, and communities to be more involved and proactive in promoting the safety of children. As with any non-profit, it was essential to define a clear message to facilitate the Child Safety Network in generating fundraising and establishing strong partnerships.

Psycho-Aesthetics™

Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. We found that the opportunity zone for the Child Safety Network was in the enriched quadrant, establishing the brand with a higher level of self-actualization than the competitive set. Here, we wanted to revamp the brand’s image with emergent and meaningful type and colors.

Our goal was to refresh the organization’s brand, encompassing their logo, graphics, colors, and messaging, while honoring their legacy and emphasizing their ongoing relevance and value to the communities they serve. With a focus on their mission to “Educate, Connect, and Protect” children, we embarked on a journey to empower parents, schools, and communities, encouraging their active involvement in promoting child safety.

We recognized the importance of shifting away from fear-based motivation and instead fostering an environment of encouragement and empowerment. By redefining their message, we aimed to inspire individuals and communities to take proactive steps in safeguarding children. As a non-profit organization, it was crucial for the Child Safety Network to have a clear and compelling brand identity, enabling them to generate support, fundraising, and establish strong partnerships.

Through our strategic approach and thoughtful design, we worked hand in hand with the Child Safety Network to develop a brand that would resonate with their audience and drive their mission forward. The impact that RKS Design was able to create for the Child Safety Network was significant. By refreshing their brand identity and emphasizing the importance of community involvement, we helped the organization generate increased awareness and engagement.

The updated logo, graphics, colors, and messaging not only celebrated their 30 years of keeping children safe but also positioned them as a modern and relevant force in child safety. Through our collaborative efforts, the Child Safety Network now stands ready to educate, connect, and protect children with renewed energy and impact, making a lasting difference in the lives of countless families and communities.

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CHILD SAFETY NETWORK

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“The team at RKS was amazing, innovative, spot-on and truly at the top of their game! The work they performed will help us make the world a safer place for children to live.”

Founder of Child Safety Network

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Repositioning a brand in its 30th year to help appeal to millennial parents and facilitate fundraising to ensure the safety of kids.

What We Did