Kor water bottle being held by person

KOR ONE

Personal hydration with style to eliminate the use of disposable bottles and ensure a brighter future.

Industrial Design | Engineering | Research

A bottle head of its time, the KOR One water bottle was designed to address our mobile hydration needs in a more sustainable way. Growing from our successful launch of those first BPA free vessels, RKS expanded KOR’s portfolio of products into other relevant segments. Through RKS’ Psycho-Aesthetics Mapping of Personas, Brands and Products along with Day-in-the-Life Studies of consumers, the team learned that these segments were all driven by the consumers’ desire to take control of their health in a more sustainable and functional way. Armed with new consumer insights, RKS briskly developed a comprehensive Business Expansion Strategy comprising Brand Trajectory and Product Proliferation Plans that would define KOR Water’s future product roadmap. New growth opportunities were identified in four different categories: Beverages, Filtration, Enhancements and Containers. In addition to proposing high-potential product design concepts, RKS provided KOR with an expansion plan for sequentially building brand equity. As a result, KOR Water has been able to grow market share year over year. KOR Water is now a global brand launched in over 100 countries with six hydration vessel product lines holding numerous design awards and patents.

Play Video about Bottom of Kor water bottle
Kor water bottle in different types and sizes
Schematics and early drawings of Kor water bottle
Kor water bottle in different sizes
Kor water bottles lined up in a grid
Person sitting next to kor water bottle

From KOR’s humble beginnings, RKS has been a cornerstone of our success to use design and innovation to create and redefine the sustainable hydration category. Ravi and his team at RKS see with more than mere eyes; they engage all five senses, plus the heart and mind, to understand human desires at a fundamental level and then masterfully articulate that understanding into products that connect emotionally. 

— Eric Barnes and Paul Shustak Co-Founders of KOR Water