Developing a global brand design language to position Life Technologies for acquisition by elevating the technology, brand, and design.
INDUSTRIAL DESIGN | RESEARCH | STRATEGY
The team conducted in-depth research in the category to understand the needs of the ecosystem participants including Scientists, Chief Medical Officers, Chief Scientists, and Technicians. RKS launched revolutionary new technology in collaboration with the Life Technologies team to showcase the new global design language which created a buzz in the market. Shortly after the launch of a dozen products that leveraged this new brand language helped reposition the brand perception. As a result, the company went from acquiring companies and a $5B market valuation to being acquired by Thermo Fisher Scientific for $15.6B.