LIFE TECH
Developing a global brand design language to position Life Technologies for acquisition by elevating the technology, brand, and design.
Industrial Design | Human Factors | Strategy
The team conducted in-depth research in the category to understand the needs of the ecosystem participants including Scientists, Chief Medical Officers, Chief Scientists and Technicians. RKS launched revolutionary new technology in collaboration with the Life Technologies team to showcase the new global design language which created a buzz in the market. Shortly after the launch of a dozen new products that leveraged this new brand language helped reposition the brand perception. As a result, the company went from acquiring companies and a $5B market valuation to be acquired by Thermo Fisher Scientific for $15.6B.
“Creativity + Strategic Thinking = RKS. Atypical of many design firms, Ravi and Lance have brought together a team of passionate, talented designers, researchers, strategists and experience experts that deliver quality results.”
— Chief Design Officer of Life Technologies
LIFE TECH
Developing a global brand design language to position Life Technologies for acquisition by elevating the technology, brand, and design.
Industrial Design | Human Factors | Strategy
The team conducted in-depth research in the category to understand the needs of the ecosystem participants including Scientists, Chief Medical Officers, Chief Scientists and Technicians. RKS launched revolutionary new technology in collaboration with the Life Technologies team to showcase the new global design language which created a buzz in the market. Shortly after the launch of a dozen new products that leveraged this new brand language helped reposition the brand perception. As a result, the company went from acquiring companies and a $5B market valuation to be acquired by Thermo Fisher Scientific for $15.6B.
“Creativity + Strategic Thinking = RKS. Atypical of many design firms, Ravi and Lance have brought together a team of passionate, talented designers, researchers, strategists and experience experts that deliver quality results.”
— Chief Design Officer of Life Technologies
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Project Spotlight
Hamilton T1
A more compact mobile ventilator.
Allergan
Ergonomic syringe development to enable doctors.
Singular Genomics G4
An innovative benchtop sequencing platform with novel, high-performance chemistry, and advanced engineering optimized to deliver unmatched power, speed, and versatility.
