Urban gardening reimagined, fresh food meets modern living.
Urban and mobile dwelling users crave fresh produce but lack space, time, or gardening know how. Miravel solves this by offering a compact, minimal, and automated hydroponic system that blends seamlessly into interiors, enabling effortless home cultivation.
Research Insights & Discovery
Key Outputs
- User Personas
- Psycho-Aesthetics® 2.0 Map
- Benchmarking
- Opportunity Areas & Design Criteria
- How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Starting with immersive ethnographic research, we observed target users, busy urbanites, apartment dwellers, and first time gardeners to uncover their motivations and intimacy with nature. Applying our proprietary Psycho‑Aesthetics methodology helped us create a product that isn’t just functional, but emotionally fulfilling. We discovered emotional barriers: lack of space, fear of failure, and a need for beauty in everyday objects. These insights grounded our approach in a design that feels as much like art as it does a garden.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Industrial Design Concept Development
Key Outputs
- Rendered design concepts and iterations
- Functional prototype showcasing pod detachment
- Material & finish spec for mass production
We created a slim, wall mounted frame featuring two modular hydroponic pods. This design allows easy detachment for pruning or cleaning, while delivering a clean, architectural presence. Materials were carefully selected to ensure durability and visual warmth in a modern home setting.
Engineering & Prototyping
Key Outputs
- Fully functional hydroponic prototype units
- Technical drawings for electronics and mechanical systems
- Validation Reports
Our team engineered the internal systems: from computerized dosing pumps to whisper quiet water circulation, LED grow lights matched to chlorophyll absorption spectra, expansion ready seed pod integration, and robust air circulation, all within a compact frame. Multiple prototypes were validated across cycles.
Key Outcomes and Results
Key Accomplishments
- Modular seed pod system supports endless new crop varieties
- Reduced produce carbon footprint; fosters well-being and food connection
- nd-user testimonials praise simplicity, design elegance, and taste freshness
Status:
Launched as a consumer product; piloting in multi-family and co-living spaces
Recognition & Impact:
- Won CES Best Innovation Award
- Named “Most Fundable Company” by Pepperdine DeGrazio Business School
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