Packaging design - RKS Design

Packaging design service

From shelf impact to unboxing delight, packaging that performs, protects, and persuades.

powered by Psycho-Aesthetics®.

Edge Deep‑Sea Mineral Electrolyte Hydration

Designed to stand out, the branding identity is instantly recognizable and unmistakably premium.

Our logo design for Edge Hydrate captures the essence of clean, functional hydration. With a bold, geometric wordmark and subtly integrated wave motif, the logo reflects both natural fluidity and modern athletic precision.

Singular Genomics G4 Platform

A modern, minimalist logo symbolizing the platform's cutting-edge technology and scientific focus.

a cohesive brand identity for the Singular Genomics G4 platform, ensuring it resonated with both scientific professionals and stakeholders.

Child Safety Network Brand Repositioning

A comprehensive rebranding initiative to resonate with digitally-savvy millennial parents.

The new visual identity emphasizes empowerment and community involvement, moving away from fear-based messaging to encourage proactive steps in child safety.

Building Brands that Resonate

As a top global brand strategy firm, we create human-centered brands through strategic branding, identity design, and logo development. Our process combines quantitative and qualitative insights to connect brands with their audiences. From research to execution, our cross-disciplinary team of strategists and designers brings deep industry expertise to design meaningful brand identities that stand out in competitive markets.

45+

Years

200+

Awards

500+

Patents

Packaging Design Services

At RKS, our packaging design services combine consumer psychology, structural innovation, and visual storytelling to deliver standout solutions. We ensure your packaging is functional, manufacturable, and memorable.

Consumer Electronics

In a competitive tech landscape, first impressions matter. Our packaging design elevates perceived value with precision, protection, and aesthetic harmony.

Food & Beverage

Shelf presence and sensorial appeal are vital for driving purchase decisions. We blend eye-catching form factors with structural innovation and sustainable materials to support freshness, convenience, and brand storytelling.

Personal Care

From luxurious textures to eco-conscious refills, beauty packaging is both expression and experience. We create iconic packaging systems that reflect brand ethos and enhance daily rituals through tactile, elegant design.

Toys & Education

Our packaging for toys and learning kits sparks imagination while keeping safety and usability front and center. We ensure that every box is an invitation to explore.

Health & Wellness

Trust, clarity, and accessibility are critical in this category. We design packaging that is compliant yet empathetic. Empowering patients and consumers with intuitive functionality, clean aesthetics, and sustainable choices.

Medical & Life Sciences

When precision and performance matter most, we deliver. Our medical packaging solutions focus on sterility, clarity, and ease-of-use. Empowering professionals and patients through thoughtful, compliant design.

Our Packaging Design Research Process

From insight to shelf, we translate your brand into tangible packaging experiences.

Discover

We begin by understanding your brand, product, goals, and constraints. Stakeholder interviews, competitive audits, and category reviews ensure we’re aligned from day one.

Ethnography Research

We observe real users in real contexts, whether they’re unboxing at home, shopping in store, or using the product on the go. These insights reveal unmet needs, friction points, and opportunities for design to make a difference.

Persona Development

We translate behavioral patterns into personas that guide decision making. From eco conscious parents to busy professionals, we design with their motivations, expectations, and use cases in mind.

Market Insights

Through trend forecasting, retail audits, and competitor analysis, we map out white space opportunities and brand positioning strategies. This ensures your packaging stands out.

Clients that have moved with RKS

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What types of packaging do you design?

We design across a wide range of formats—including primary, secondary, and tertiary packaging. This includes folding cartons, rigid boxes, blister packs, flexible pouches, tubes, bottles, corrugate shippers, and display-ready packaging—tailored to the needs of your market and supply chain.

Do you offer sustainable packaging solutions?

Yes. Sustainability is integral to our design process. We explore materials such as compostable bioplastics, post-consumer recycled (PCR) content, mono-materials for easier recycling, and minimalistic structures to reduce waste—without compromising on function or shelf impact.

Can you help us develop packaging that meets FDA or regulatory requirements?

Absolutely. For industries like medical devices, nutraceuticals, and personal care, we ensure our designs align with relevant compliance and labeling regulations. We work closely with your legal and regulatory teams to deliver both creativity and conformity.

Do you provide structural and graphic design together?

Yes. Our packaging services seamlessly integrate structural innovation with compelling visual identity. We ensure that form, function, and branding all work in harmony—from dielines and material choices to CMF (Color, Material, Finish) and artwork systems.

How do you prototype or test packaging concepts?

We create low- to high-fidelity prototypes to test ergonomics, shelf presence, durability, and unboxing experience. When needed, we also perform drop tests, transit simulation, and user trials to ensure feasibility and performance in real-world conditions.

Can you help us produce the packaging?

While we don’t manufacture packaging ourselves, we provide full manufacturing support—from sourcing vendors and preparing print-ready files to overseeing production runs and quality checks. Our experience ensures a smooth transition from design to shelf.

What industries do you specialize in for packaging design?

We serve clients across consumer electronics, health & wellness, food & beverage, personal care, toys, education, and medical sectors. Our team brings deep category insight and cross-industry creativity to every project.

Strategy

Design

Development