Packaging design service
From shelf impact to unboxing delight, packaging that performs, protects, and persuades.
powered by Psycho-Aesthetics®.
Edge - Deep Sea Mineral Electrolyte Hydration
Designed to stand out, the branding identity is instantly recognizable and unmistakably premium.
Our packaging design for Edge Hydration captures the essence of clean, functional hydration. With a bold, geometric wordmark and subtly integrated wave motif, the packaging reflects both natural fluidity and modern athletic precision.
Xcinex Venue - Human Factored Streaming Service
Crafted to captivate, the packaging design delivers a sleek and cinematic presence that instantly communicates innovation.
With bold graphics, refined finishes, and a modern aesthetic, it reflects the Venue’s promise of premium, at home entertainment with theater quality impact.
REVA – A Premium Smoking Experience Reimagined
RKS reinterpreted a centuries old ritual led to over 110 patents filed.
More packaging design by us.
UNILEVER LAUNDRY ADDITIVE
Innovation in Hygiene & Fabric Care
COORS LIGHT
Packaging Re-Design
NATURAL BALANCE
New Packaging Strategy for E-Commerce
KYRON
Engineered for power, precision, and victory
BABY BARISTA
The Perfect Baby Bottle Formula In Less Than a Minute
GAMEVICE
New Mobile Gaming Category
DISCUS DENTAL
MIZU
Cold Vaping Solution
FRESHREALM
Zero Waste Meal Solution to Your Door
WIKIPAD
Gaming Controller for Smart Tablets
We create packaging that stands out.
We design packaging that reflects your brand’s personality, values, and vision — ensuring every box, bottle, and label tells your story. From research to execution, our cross-disciplinary team of strategists and designers brings deep industry expertise to design meaningful brand identities that stand out in competitive markets.
45+
Years
200+
Awards
500+
Patents
CPG & Packaging Capabilities
At RKS, our packaging design services combine consumer psychology, structural innovation, and visual storytelling to deliver standout solutions. We ensure your packaging is functional, manufacturable, and memorable.
Consumer Electronics
Food & Beverage
Personal Care
Human-Centered Process
From insight to shelf, we translate your brand into tangible packaging experiences.
Research Design
Designers are not always consumers, but in CPG and packaging our team often shares an intuitive sense of user needs. To avoid overconfidence, we apply our psycho-aesthetic framework—researching consumer pain points and behaviors to ground design decisions. This deep insight into how people live, work, and play forms the foundation of solutions that are safer, easier to use, and deliver lasting value. Our process combines ethnography, interviews, benchmarking, and competitive analysis with evaluative methods such as human factors testing, simulated use, and comparative studies.
Ethnography Research
Ethnographic research is central to our psycho-aesthetics design methodology. By observing and interacting with consumers in real-life settings—from homes to retail environments—we uncover when, where, and why products are chosen or ignored. We often ask users to adopt new behaviors, ensuring designs deliver the 10x benefit required to drive change. When in-person research isn’t possible, we leverage VR/AR, IoT tracking, and digital tools to capture meaningful insights. With years of experience translating ethnographic data into award-winning designs, our team ensures products align with real consumer needs and behaviors.
Consumer Packaging Strategy
Our packaging strategy takes a holistic view—balancing client priorities, investment, regulations, and market context. We go beyond the product itself, designing for the full user experience while aligning features with cost and schedule. Acting as consumer advocates, our designers consider every touchpoint, from manuals and graphics to UI and servicing. To ensure cost-effective solutions, we also account for the product’s full lifecycle, including how it’s used, disassembled, and disposed of.
Packaging Regulation Support
CPG products often face strict regulatory and compliance requirements. In the U.S., edible goods must meet FDA standards and carry federally or state-mandated labels, while in the EU they must comply with Regulation No. 1169/2011. Non-edible products in categories like beauty, home, and office must meet guidelines for safety, toxicity, and tamper resistance. We integrate these requirements into our design process to ensure every solution is prepared for review by regulatory agencies and third-party testing centers.
Market Identification
After synthesizing research, we identify repeating patterns of desire—what we call Key Attractors. These insights define what matters most to each persona and guide design decisions across features, touchpoints, haptics, and emotional responses. Key Attractors continue to inform the process, ensuring products are not only user-driven but also differentiated from competitive offerings.
Packaging Design and Development
The experience of CPG is a combination of the industrial design, UI, and branding into a compelling human-centered UX.
Packaging Design
Our design and formulation teams use our unique P/A design framework, which aims to create emotional connections between the product and consumers. To this end, we ask not how a design makes a consumer feel, but how a design makes them feel about themselves. As a human-centered food packaging design agency, we consider not only aesthetic aspects, specific shape, color, but also feel, and delivery of “Moments of Truth”. In making choices to fulfill their needs, consumers are seeking acceptance of others, and to convey empowerment.
Sustainable Packaging Design
CPG packaging is often the nexus of complicated regulatory, UX, and sustainability issues. Most packaging has to be both tamper resistant, and child-friendly. Retail as an industry is requiring more packaging to conform to their operations. Packaging is also usually the first interaction a consumer has with a product, and must not only signal what it is, but what the consumer wants, and why their choice delivers a comparative advantage to competition. As more consumers look for this type of transparency, packaging has to be firmly rooted in the value it provides it the consumer. In addition, it’s also more important than ever to consider packaging sustainability. More consumers check packaging for sustainable materials and more municipalities require them, just as more supply chains are being built to create sustainability packaging. RKS has been chosen as one of a handful of key partners to help companies create Amazon-certified sustainable packaging. Sustainable packaging remains a key aspect of a market-leading design.
Proof of Concept
Our proof of concept method enables our team to share internal knowledge, explore emerging technologies on the product roadmap, and provide a tangible concept. By its nature a proof of concept (POC) is a small exercise to test the design idea, an assumption, or a technology. The main purpose of developing a POC is to demonstrate the basic functionality of our design or formulation and to verify a certain concept or theory that can be achieved in development. Before an actual prototype is made a POC is a way for us to solicit feedback from our team and our clients, so that we can narrow our design for the next stage. While it’s tempting to move through this phase quickly, the proof of concept is a stage where key materials, form, and function are often chosen.
Beta Prototyping
Beta Prototyping is a quick and effective way of bringing a proof of concept to life and allows potential consumers to evaluate, test and share their feedback. Often this means seeing how consumers find, open, and use our designs in the real world, or in focus groups. We can use this feedback to make improvements to design and functionality. These improvements often reduce the cost as features are narrowed and technologies and materials are substituted. Internally, beta prototyping also helps our team create a more accurate estimate of how long it will take to complete a production model, and after that to manufacturing. Because our human-centered design framework focuses on the consumer, prototyping is one of the most useful activities for moving forward into production, while quickly finding any issues.
Future Concept Development
After designing a proof of concept and producing a prototype, we roadmap future features, and technologies. Future concept development engages the dynamic environment of future technologies, global trends, changing markets, and user needs. Future concepts can include simple requirements or additional proof of concepts and prototypes. This part of the process often depends on the needs of the client. Often these future concepts are used for creating upgraded and updated versions, as well as creating multiple versions to meet different market demands. Importantly, these future concepts give our clients an idea of the future area of intellectual property.
Intellectual Property Support
Patenting product formulations or packaging can be critical in creating lasting value to our clients and to end consumers. We consider whether there is technology to patent early on in the design process, and work with our customers to file patents to the USPTO. We routinely assist attorneys and agents with the technical muscle to support the patent applications of our clients. Our experts help patent professionals draft effective and comprehensive claims based on the invention and the characterization data. In addition to data, we provide clear technical support throughout the entire application. In the end, patents allow our customers to own outright the innovations we build together.
Product Engineering and Service Design
At the forefront of the CPG market, our dedicated team of experienced designers is wholly committed to producing innovative packaging solutions tailored explicitly for your brand.
Packaging UX Design
User experience (UX) defines a great consumer product or service. Three ways that this UX can be measured is performance, accuracy, and usability. To perform a design must meet the basic needs of users, while solving pain points and creating a solution that is multiples better than existing solutions. To be accurate a design works around clear specifications that can be used in manufacture to create a consistent UX. To be usable a design is instantly familiar to users. In order for these higher standards to be met, the UX must be considered from research, through design, development, and on to manufacturing. We consider all aspects of the product from its physical dimensions, and its technical limitations.
Logo and Brand Packaging Design
A brand defines the emotional connection between a product and a user through how the design makes the user feel about themself. For new consumer brands, which often compete in crowded competitive environments, it is absolutely essential to have a memorable identity. A memorable brand creates a foundation for products to differentiate themselves from the competition in the market, attract investors and partners, set guardrails for marketing, and charge based on the value the brand provides. Creating a logo and color scheme, typography, and icon set is an important step in brand creation. In particular, successful logos tell the user how they will receive value, while making the user feel good about themselves. Logos also lead to strong brand recognition over time. It’s not only important that the logo fits the design, but that the design fits the logo. In cases where a brand or collection of brands already have strong recognition in the marketplace, it’s important that the overall design is consistent with that brand or collection of brands. In cases where we are tasked with creating a brand or collection of brands, we begin with a multi-phase interaction of business analysis, audience analysis, brand positioning, creative and messaging, implementation, and maintenance and measurement. Together, and across the entire project we work to find the right brand or brands to represent the new design or designs.
Digital Development
Traditionally, CPG have been analog-first, focusing on the materials that people can physically touch or consume. Newer CPG increasingly blend the analog and digital worlds. In many cases, the software and hardware that are used to dispense the product or use it, are key digital experiences. We believe that this trend will continue. In creating new CPG, we consider the need for digital developmentalongside traditional analog development. RKS is a full-service digital agency that uses the latest tools and technologies. These technologies are augmented reality SDKs, AI based facial tracking and body tracking/scanning, natural language processing with Amazon Lex, blockchain technologies including smart contracts, decentralized security and privacy frameworks, machine machine learning algorithms and deep learning with TensorFlow and sci-kit, video and image processing, on-device hardware integration, IoT and beacon technologies, and 3D imaging using OpenGL.
Other Packaging Design Services
Existing brands often want us to work directly with agencies on the creation and promotion of their new goods. This type of collaboration usually starts from the beginning and includes understanding of the marketing and creative strategy from the beginning. This helps ensure that the result is an expected success that meets the market demand. In other instances, clients ask us to match them with the right creative agencies that can do their marketing. In these types of collaborations we offer a variety of services to our clients that often replicate the traditional agency role. These traditional agency roles go beyond creative work, and include online advertising buying, ongoing logo design and improvement, and marketing strategy.
Clients that have moved with RKS
ready to partner with us?
What types of packaging do you design?
We design across a wide range of formats—including primary, secondary, and tertiary packaging. This includes folding cartons, rigid boxes, blister packs, flexible pouches, tubes, bottles, corrugate shippers, and display-ready packaging—tailored to the needs of your market and supply chain.
Do you offer sustainable packaging solutions?
Yes. Sustainability is integral to our design process. We explore materials such as compostable bioplastics, post-consumer recycled (PCR) content, mono-materials for easier recycling, and minimalistic structures to reduce waste—without compromising on function or shelf impact.
Can you help us develop packaging that meets FDA or regulatory requirements?
Absolutely. For industries like medical devices, nutraceuticals, and personal care, we ensure our designs align with relevant compliance and labeling regulations. We work closely with your legal and regulatory teams to deliver both creativity and conformity.
Do you provide structural and graphic design together?
Yes. Our packaging services seamlessly integrate structural innovation with compelling visual identity. We ensure that form, function, and branding all work in harmony—from dielines and material choices to CMF (Color, Material, Finish) and artwork systems.
How do you prototype or test packaging concepts?
We create low- to high-fidelity prototypes to test ergonomics, shelf presence, durability, and unboxing experience. When needed, we also perform drop tests, transit simulation, and user trials to ensure feasibility and performance in real-world conditions.
Can you help us produce the packaging?
While we don’t manufacture packaging ourselves, we provide full manufacturing support—from sourcing vendors and preparing print-ready files to overseeing production runs and quality checks. Our experience ensures a smooth transition from design to shelf.
What industries do you specialize in for packaging design?
We serve clients across consumer electronics, health & wellness, food & beverage, personal care, toys, education, and medical sectors. Our team brings deep category insight and cross-industry creativity to every project.