A modular, space efficient lab platform that streamlines sample processing.
As laboratories demand higher throughput in tighter spaces, Hamilton sought a liquid handling system that balances sophistication and flexibility. The challenge: create a modular platform that maximizes storage, seamlessly integrates hardware, and supports easy transport, without sacrificing performance or usability.
Automation was central to the challenge. VANTAGE needed to intelligently orchestrate complex liquid handling tasks with precision and repeatability, all while integrating seamlessly with hardware modules, storage systems, and lab information management software.
We began with ethnographic studies and stakeholder interviews to understand lab professionals’ needs around space constraints, workflow bottlenecks, and emotional factors like ease of use and perceived control. Using Psycho‑Aesthetics®, we quantified the optimal user experience zone, balancing precision with empowering design.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points — such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Our team explored form factors that merge modular trays, component integration, and user access. Key design considerations included intuitive placement for pipetting, clear serviceable zones, and stackable architecture for flexible lab layouts.
Style guide
Hamilton Vantage exemplifies transformative lab automation, merging modular design, user experience, and engineered excellence into a compact, powerful system. From insight driven research to certified manufacturing handoff, this collaboration reflects RKS Design’s capability to elevate technical platforms into emotionally resonant, space saving laboratory solutions.
Delivering consistent user feedback on usability and space optimization
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