
Why Useful Products Fail When They Ignore Human Identity
A product can solve a real problem, function exactly as intended, and still struggle to earn a place in people’s lives. This tension was at

Why Product Adoption Begins With How People See Themselves
When a new product fails to gain adoption, the instinct is often to examine its features, performance, price, or technical limitations. Yet some of the

When Robots Enter the Classroom, Human Intelligence Matters More Than Ever | RKS Design
Ravi Sawhney on Newsmax’s Bianca Across the Nation: Artificial intelligence has quickly moved beyond the realm of experimentation. Today, it is reshaping how we work,

The Future of AI in Healthcare & Medical Product Design | RKS Design
The future of healthcare won’t be defined by artificial intelligence alone. It will be defined by how intelligently we choose to use it. As AI

The Barriers to AI Adoption in Healthcare Product Design | RKS Design
As generative AI came to the forefront in late 2022 and 2023, it’s been hard to have conversations around design that don’t include some level

The Promise and Potential of AI in MedTech Product Design | RKS Design
Every transformative technology reaches a moment when its greatest challenge is no longer capability—it is trust. Artificial intelligence has advanced at an extraordinary pace, demonstrating