Establishing a brand identity with the dual role of attracting inner-city kids to join the organization and inviting donors to support the non-profit.


RKS worked with the Beat The Streets NY team to advance its brand identity and enhance their messaging. The team worked to enable the brand to continue to drive awareness and empower inner-city youth to focus their energy on wrestling and away from the streets. With their team, we worked to reposition and enhance their brand assets by creating a new logo, graphics, colors and messaging. These brand guidelines were leveraged to develop and implement marketing cam- paigns, apparel, and event promotions. Being a non-profit, Beat The Streets NY wanted to ensure that they developed a brand that could connect with donors, children, and athletes to enable the organization to continue on their mission.

We could not be happier with our experience and the final product that RKS created for Beat the Streets. Their time, attention to detail and dedication to our mission resulted in a logo and rebrand that we are all very proud of. In what would have normally been a daunting and difficult process, RKS provided us with a thorough, organized and very professional experience.


— Brendan Buckley, Executive Director of Beat the Streets NYC