Basketball player using beat the streets logos on jersey


Establishing a brand identity with the dual role of attracting inner-city kids to join the organization and inviting donors to support the non-profit.

Brand | Identity | Digital

RKS worked with the Beat The Streets NY team to advance its brand identity and enhance their messaging. The team worked to enable the brand to continue to drive awareness and empower inner-city youth to focus their energy on wrestling and away from the streets. With their team, we worked to reposition and enhance their brand assets by creating a new logo, graphics, colors and messaging. These brand guidelines were leveraged to develop and implement marketing campaigns, apparel, and event promotions. Being a non-profit, Beat The Streets NY wanted to ensure that they developed a brand that could connect with donors, children, and athletes to enable the organization to continue on their mission.

Beat the streets branding and logos on different letterhead
Beat the streets logos and color schemes on business cards
Beat the streets advertisement on a billboard
Beat the streets logos
Four images of different Beat The Streets logos
Showing how RKS design made the Beat the Streets logo and color scheme
Beat the streets style guide with typography and colors
Beat the streets logos being used at madison square garden
Beat the streets branding used on banner hanging from ceiling
Beat the Streats logos being used on runaway by youth
Beat the streets social media using iconography and branding

We could not be happier with our experience and the final product that RKS created for Beat the Streets. Their time, attention to detail and dedication to our mission resulted in a logo and rebrand that we are all very proud of. In what would have normally been a daunting and difficult process, RKS provided us with a thorough, organized and very professional experience.

— Brendan Buckley, Executive Director of Beat the Streets NYC