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The Xcinex Venue streaming device with its remote.

Xcinex Venue

Smart cinematic streaming media player.

Bringing the big screen home, per viewer, seamless, smart.

Netflix style streaming didn’t support ticketed content or pay per view models at home. XCINEX aimed to fill this gap, enabling families to watch premieres and live events with secure billing per viewer. The challenge: integrate advanced AI and machine vision into an elegant, TV mounted device that feels intuitive, unobtrusive, and cinematic.

Client
XCINEX
Markets
Consumer
What We Did
Xcinex Venue light with remote

Research & Strategy

Key Outputs

  • Strategic positioning in the “artistic” zone of the brand emotion matrix
  • Psycho-Aesthetics® 2.0 Map
  • Use case scenarios across living room viewing types
  • Requirements aligned with AI per viewer billing and content monetization

Using ethnographic studies and our Psycho‑Aesthetics® framework, we identified emotional contrasts between passive streaming and cinematic experiences. XCINEX’s opportunity landed in the artistic quadrant, promising cinematic empowerment through simplified feature sets. This guided our design thinking toward a plug and play system that felt premium yet approachable.

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.

PA Map of RKS Design’s project for the Xcinex Venue System

Industrial Design

Key Outputs

  • CAD prototypes for video processing and cooling integration
  • Ergonomic enclosure optimized for TV mounting and IR reception
  • Visual branding overlay aligned with cinema grade expectations

We crafted a sleek, TV mounted module that blends seamlessly into living rooms. Clean lines and premium finishes echo high end AV gear and upscale décor while tactile elements anchor the experience. The form factor supports easy install/uninstall and discreet placement.

Hand-drawn sketches of a Xcinex webcam design, showing different angles and features
Hand-drawn sketches of a rectangular light device for Xcinex Venue show usage as
Early sketches of Xcinex Venue

Packaging Design

Key Outputs

  • Functional engineering prototypes with machine vision
  • Electronics and mechanical integration designs for thermal and audio performance
  • Technical documentation and integration specs

We engineered embedded AI and ML systems with camera agnostic viewer detection, secure DRM enforcement, and viewer count billing. The system integrates with cloud platforms while meeting AV performance standards.

Xcinex Box redering
Xcinex Box
Xcinex Venue Packaging
Xcinex Venue box rendering
Xcinex venue

Key Outcomes and Results

Key Accomplishments

  • Status: Fully designed and patented, development underway prior to commercialization
  • Market Potential: Positioned to disrupt the $80B+ ticketed home entertainment market
  • Recognition: Patent shared publicly; generated investor excitement about the AI powered entertainment model

XCINEX Venue exemplifies RKS’s expertise in creating emotionally powerful, technically advanced consumer electronics. By fusing machine vision, cloud billing, and elegant form, our design turns living rooms into smart theaters. It signals a new era where content control meets cinematic experience at home, with fairness to creators and studios.

A black TV remote lies on a glossy white surface in front of a sleek Xcinex VENUE

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