Consumer Packaged Goods

Designing emotional first consumer products

powered by Psycho-Aesthetics®.

Aspargo - Drug Delivery System

20+ patens generated in 18 months.

We generated 20+ patents in 18 months and by improving oversight and reducing missed doses, we showcased RKS Design’s ability to redefine oral medication delivery with a connected, human centered solution.

REVA – A Premium Smoking Experience Reimagined

RKS reinterpreted a centuries old ritual led to over 110 patents filed.

We engineered REVA from the inside out—designing new mechanisms, refining ergonomics, and selecting premium materials. RKS translated cultural insights into a contemporary, clean-lined form that supports ritualistic use while maintaining mechanical quality.

Unilever - Laundry Additive

Generated €69M revenue in 5 years.

The Unilever Laundry Additive project generated a €69M Year 5 revenue opportunity, aligning with Unilever’s Clean Future commitments through emotional science–driven branding, behavioral insight, and design-enabled hygiene innovation—showcasing RKS Design’s ability to transform everyday clothing into a new category of wellness-focused fabric solutions.

Our Consumer Product Design Process

Discovery & Research

We begin by immersing ourselves in the consumer landscape, performing ethnographic research, competitive analysis, and market trend studies. This stage uncovers unmet needs, latent desires, and emotional triggers that inform every design decision.

Opportunity Mapping & Ideation

Using insights from research, we identify opportunity zones—areas where product innovation can deliver both functional and emotional value. Concepts are ideated to meet these needs while aligning with brand strategy.

Concept Development & Prototyping

Our team translates concepts into tangible prototypes, testing both form and function. These prototypes are evaluated for usability, shelf impact, and emotional resonance. Iteration ensures each concept performs effectively and reflects brand values.




Services Offered in the Consumer CPG Market

Designers working on a white board

Brand Identity & Storytelling

We craft brand narratives that resonate emotionally, differentiating products in crowded marketplaces.

RKS team working on designs for Lego sustainable packaging

Product & Packaging Design

From concept to prototype, we create designs that are both functional and visually compelling.

Designer reviewing physical models for transportation concept development

Structural & Industrial Design

Every product is engineered to be manufacturable, durable, and easy to use.

Brand Strategy Process Image 1

Consumer Research & Insight

Our in-depth market and consumer studies guide design decisions for maximum impact.

Black and white photo of a workshop with a long table covered in various tools, materials, and models related to packaging design; several people are working or walking in the background.

Sustainability Integration:

Eco-conscious materials and design approaches ensure products meet environmental expectations.

Singular Genomics Consumable sketches

Industrial Design

Our industrial designs blend elegant aesthetics with ergonomic practicality. We create compact, durable forms that easily integrate into crowded medical lab spaces while promoting user comfort, intuitive interaction, and supporting the life of the product through lasting usability. Each detail—from material selection to interface placement—is optimized for the realities of life science systems and settings.

A close-up of a persons hand inserting an ink cartridge into a printer, essential for preparing important documents in the Life Science market.

Proof of Concept & Beta Prototyping

Using early-stage prototypes, we validate core functionalities and user interactions, ensuring the technology meets stakeholder and end-user needs. Beta prototypes are refined through iterative feedback, resolving usability issues and aligning the product with user needs before entering the market.

A man stands by a whiteboard covered with sheets of paper, each featuring sketches of various life science gadget or device designs. Some papers have green sticky notes attached. The man is holding additional papers.

Intellectual Property Support

Our design process includes collaboration with legal teams to develop unique, defensible solutions and document innovations. This proactive IP support safeguards your competitive edge and strengthens the overall value of your product market portfolio throughout the manufacturing lifecycle.

QuantumSi prototype on desktop, comparing old design to new design

Engineering and Verification

Our engineering team collaborates closely with designers to rigorously validate every aspect of the product. Through simulations, prototyping, and environmental testing, we ensure products meets reliability, durability, and essential manufacturing standards, with built-in support for demanding lab systems and clinical environments.

Team gathered around a conference table presenting stakeholder pitch materials

Technology Roadmap

We partner with your team to create a strategic technology roadmap outlining future features, platform upgrades, and adoption of emerging innovations in the life sciences. This plan ensures your product evolves with market demands and stays ahead of competitors.

A compact, black desktop device with a touchscreen display showing a timer and progress circle, ideal for the Life Science Market. The screen is bordered by a purple LED light and rests on a white surface.

Future Concept Development

We explore visionary concepts beyond current market constraints through trend analysis and experimental design. These future-focused innovations generate new solutions, open new growth opportunities, and position your brand as a leader in life science technology.

ready to partner with us?

We work across the full spectrum of consumer packaged goods, including food & beverage, personal care, household products, health & wellness, and more. Our expertise spans from concept to commercialization.

Our proprietary Psycho-Aesthetics® methodology ensures every design decision is grounded in human behavior, emotional science, and market insight—resulting in products that resonate deeply with consumers and drive measurable business impact.

We do both. Our multidisciplinary team covers product design, packaging, branding, and innovation strategy, ensuring consistency and cohesion across every touchpoint of your brand experience.

Project timelines vary depending on scope, but a typical engagement ranges from 8 to 16 weeks from initial research and strategy through design development and final deliverables.

Absolutely. We regularly collaborate with client teams to integrate seamlessly into existing workflows, co-develop solutions, and ensure alignment with technical and operational requirements.

We combine consumer research, rapid prototyping, and testing to validate designs before launch, ensuring they resonate with target audiences and meet real-world performance standards.

We uncover what truly motivates your consumers and translate those insights into distinctive design, packaging, and branding solutions that differentiate your product on the shelf and in consumers’ minds.

Yes. We’ve helped early-stage startups bring their first products to market and partnered with multinational corporations to refresh established brands and expand portfolios.

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