Nourishing meals with zero waste, from field to table.
FreshRealm envisioned a system that goes beyond meal delivery, eliminating single use packaging, ensuring rapid freshness, and reducing food waste. RKS partnered to design a reusable, efficient cold box infrastructure with consumer and operator focused usability.
“Upon our first meeting with RKS the stars were all aligned. We met and it was instant connection. They got what we were trying to do.”
CEO of FreshRealm
Research Insights & Discovery
Key Outputs
- User Personas
- Psycho-Aesthetics® 2.0 Map
- Benchmarking
- Opportunity Areas & Design Criteria
Our objective was clear: to develop the most efficient and sustainable method of delivering nourishing meals directly to individuals, regardless of where they cook and prepare their food. Our research efforts delved into understanding consumer preferences and behaviors, enabling us to tailor the solution to meet their needs. Through our expertise in industrial design, research, and engineering, we embarked on a journey to create a game changing solution.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Industrial Design Concept Development
Key Outputs
- CAD and physical prototypes validating insulation and stacking
- Foldable tray architecture for meal separation flexibility
- Cleanability focused materials and form in line with food handling norms
One of the key innovations we introduced was the development of a reusable cold box, unlike any other one way food delivery system in the market. This unique packaging system was designed to be returned, refreshed, and reused multiple times, eliminating the need for pounds of disposable insulating materials commonly found in other systems. By optimizing the transportation process, we enabled the efficient delivery of food from the fields to customers’ doorsteps in as little as two days. The result is an exceptional dining experience that offers fresher food while promoting sustainability.
Product Engineering & Development
Key Outputs
- Functional cold box prototypes tested to 72‑hour temperature targets
- Stackability designs fitting delivery vehicles and household door, verified by field trials
- Material sourcing and tooling specs for scalable manufacturing
One of the key innovations we introduced was the development of a reusable cold box, unlike any other one way food delivery system in the market. This unique packaging system was designed to be returned, refreshed, and reused multiple times, eliminating the need for pounds of disposable insulating materials commonly found in other systems. By optimizing the transportation process, we enabled the efficient delivery of food from the fields to customers’ doorsteps in as little as two days. The result is an exceptional dining experience that offers fresher food while promoting sustainability.
Key Outcomes and Results
Key Accomplishments
- Laid foundation for continued global investment: FreshRealm recently raised $15M to scale its platform across the food supply chain
- Positioned FreshRealm as leader in food as a service, supporting partners like Marly Spoon, Blue Apron, Wonder, and Walmart expansion
- Enabled consistent delivery times meals arrive within ~48 hours of assembly, using a just in time system
- Held food at 40 degrees for 48 hours
The impact of RKS Design’s contributions to Fresh Realm has been remarkable. In an era where the demand for fresh meals continues to surge, our innovative solutions have positioned Fresh Realm as a leader in the high growth fresh meals category. With category sales projected to reach $50 billion by 2025, FreshRealm is well positioned to capitalize on this immense market opportunity. Our Branded and Private Label Programs cater to consumer demand for simplified meals, offering a catalog of over 100 delicious, vitality packed options that require minimal effort and cater to households of all sizes.
ready to partner with us?
Contact UsExplore More Work
MiniMed
The launch of the MiniMed 507 marked a turning point in diabetes treatment and insulin pump adoption.
Quatro Toothbrush
A revolutionary dental experience that automates cleaning with greater efficacy and less time than traditional toothbrushes.
IGT Poker Bartop
IGT Peak Bartop perfectly balances low-profile and playable gaming seamlessly integrating into any environment.
Unilever Laundry Additive
Global research project uncovering insights into hygiene and wellness to create a laundry additive that adds value benefits like vitamins and protected health.
Vive Wellness Shot
A premium wellness shot featuring ergonomic packaging and a bold brand identity.
Finnita
A digital service experience that redefines student debt.
Cue
True wireless headphones with hybrid driver technology for uncompromised sound.
Unilever
Sustainability and Global Strategy to drive and reduce water usage in the laundry category for emerging markets.
Beat the Streets
A compelling brand identity for non-profit youth wrestling organizations that inspires inner-city youth to participate while engaging donors to support their growth and development.
Kor One
Stylish personal hydration designed to eliminate disposable water bottles, paving the way for a sustainable and brighter future.
Gamevice
A new mobile gaming category that enables gamers to play on the go with physical controls and zero latency.
Line 6
A smart, high-performance guitar amp designed to amplify the unique sound of your favorite guitar.