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Three Vive Organic Wellness Shot bottles: Immunity Boost, Daily Wellbeing and Probiotic Support

Vive Wellness Shot

Premium wellness shot solution.

Empowering wellness with every sip.

In a saturated wellness category, consumers demand functional, on-the-go solutions that feel premium and trustworthy. Vive aimed to stand out, delivering clear purpose (immunity, energy, gut health) and reassurance in just 2 oz. RKS helped make that purpose easy to see, with color-coded labels, simple icons, and a bottle designed to be easy to hold.

Client
Vive Organic
Markets
Consumer
What We Did
Three Vive Organic Wellness Shot bottles: Immunity Boost, Daily Wellbeing and Probiotic Support

Research Insights & Discovery

Key Outputs

  • User Personas
  • Psycho-Aesthetics® 2.0 Map
  • Benchmarking
  • Opportunity Areas & Design Criteria

RKS conducted ethnographic interviews and market audits, mapping emotional triggers like self-confidence, simplicity, and sensory trust. Through Psycho‑Aesthetics®, Vive was positioned in the “Empowered” quadrant, supporting proactive daily wellness without feeling clinical.

How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.

Using our proprietary Psycho-Aesthetics® 2.0 framework, we interviewed wellness shoppers and audited the shelf. Shoppers wanted to understand each product's benefit at a glance and trust what they were buying. These insights shaped the color-coded labels, simple icons, and easy-to-hold bottle.

2x2 matrix of self-actualization vs. interactivity placing Vive Organic in the opportunity zone among juice brands
Grid of 16 research slides: consumer triggers, personas, Vive brand values, logo studies and early bottle concepts

Branding Design

Key Outputs

  • Logo and icon system reinforcing brand purpose
  • Color-coded functional variants and vitamin-forward messaging
  • Label layout and packaging execution tailored to cold chain logistics

RKS designed bold transformational visuals: vibrant stripes and icons communicate function (Immunity, Energy, Gut) at a glance. The identity blends clean minimalism with energetic color to convey trust and ritual.

Three Vive Organic Wellness Shot bottles from above with red, green and blue color-coded caps
Vive Organic Probiotic Support packaging: label front, bottle and full unrolled label with nutrition facts

Packaging Design

Key Outputs

  • CAD studies focusing on grip, balance, and bottle geometry
  • Prototypes refined for feel, shelf presence, and cold-press handling

We designed a uniquely ergonomic bottle optimized for tactile engagement and on-the-go consumption. The compact shape with easy-grasp surfaces ensures usability in active daily routines, while maintaining portability and freshness.

Top, assembled and exploded views of a rounded bottle with a clear cap, seal and green contents
Vive Organic Wellness Shot labels for Wellbeing, Immunity Boost and Probiotic Support, each with its leaf logo and color swatch

Key Outcomes and Results

Key Accomplishments

  • Color-coded system that shows each shot’s function at a glance.
  • Ergonomic bottle designed for grip and on-the-go use.
  • Launched across retail channels and online platforms. Vive Organic later joined Suja Life in 2022.
  • Today, Vive Organic is part of Suja Life and holds the top two products in the wellness shot category, according to Suja Life’s 2026 public filing.

The Vive Wellness Shot project exemplifies RKS’s skill in combining functional ergonomics with emotionally charged branding. By applying human insight through Psycho‑Aesthetics®, we created a 2 oz shot that is easy to understand, easy to choose, and easy to carry, turning a simple wellness shot into a daily ritual.

Store shelf mockup with Vive Organic shots between other juice shots and bottles, including Suja and BluePrint

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