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INDUSTRIAL DESIGN | BRAND
True to its brand, the ‘Elevate Grill’ takes the portable grilling experience to a whole new level. It features professional-grade, cast-iron grill plates and high-capacity, stainless steel burners. It’s the largest travel grill on the market, but its innovative design is what makes it the big winner in the ultra-portable class. It’s durable structure transforms into a handle that, when lifted, folds the grill into a compact shape that packs and goes.
Of primary importance to its design was to simultaneously maximize functionality and portability. Its clever engineering is complemented by a unique grill pattern and handsome geometric lines. Elevate’s brand identity, product packaging and branding was thoughtfully designed to represent their innovative products and forward-thinking culture.