The founders of FloWater partnered with RKS to fulfill their vision to create a more refreshing and sustainable alternative to disposable plastic water bottles. The result is a 7X, hyper-pure, alkaline-enriched bottle filling station that dispenses water that is ultra-hydrating and tastes incredible. To drive adoption, the water dispensing unit had to be visually inviting with functions that any user segment could use. Although this station was designed for mass appeal, it’s unique brand experience and memorable corporate identity would be a key success factor that could override entrenched end-user habits. The result is a branded experience that informs users and makes them feel good about drinking FloWater. After being installed in gyms, schools, work spaces, hotels and colleges, adoption has soared. Subsequently, fewer disposable bottles are being used wherever FloWater units are deployed. And, to our delight, FloWater has enjoyed extensive press and media accolades as well as plenty of end-user love and affection for this groundbreaking water system.
RKS is the best innovation and design consulting firm with whom I’ve ever worked. Their passion, creativity, and ability to execute (and on schedule AND budget!) is unparalleled. Not only did they create exceptional work, but they were an absolute blast to work with as well.
— Rich Razgaitis, CEO of Flowater