Unilever Strategy Design


Sustainability and Global Strategy to drive and reduce the usage of water in the laundry category for emerging markets.

Research | Strategy |  Sustainability

RKS was tasked by Unilever to identify opportunities to reduce the amount of water that was used for laundry in the Emerging Markets where water was scarce and utilities were virtually non-existent. This open innovation challenge led the RKS team to India and China to gain a deep understanding of the pain-points and challenges of washing clothes. The RKS team worked closely with global stakeholders at Unilever in marketing, engineering, finance, and chemistry team to innovate and create new solutions for the market. These solutions would help Unilever achieve their sustainability target for water reduction and enhance the laundry experience.