Creating a new business unit to position Intel into a service provider and not just a chip manufacturer.
What We Did
RKS worked closely with the Intel team and industry experts to develop future end states and define the value KPIs desired within the Emerging Market Industrial PC category. Our team conducted global research to determine a strategy and develop an EMIPC Playbook so that the company could transform from being a chip manufacturer to a system and solution provider with a series of services. The team created new offerings focusing on China and South East Asia to launch this new business unit in 2015.
Product design is more than just winning awards; it’s about creating emotional connections between the product and the user. Our human-centered approach, Psycho-Aesthetics, helps us understand and quantify these connections. Our design firm uses it to create innovative products, technologies, services, brands, and more. We aim to create solutions that are relevant and impactful, using our approach to grow our clients’ businesses. With Psycho-Aesthetics as our foundation, we work with clients to establish a common language that can be used throughout our relationship. P/A Mapping for the Intel project was different than mapping for any other because we had to create maps for three different phases of the project. The goal was to build the foundation, proliferate the market, and then create a connected ecosystem.
Our first step was to conduct comprehensive global research, delving into market trends and customer insights. Armed with this knowledge, we worked diligently to define a clear strategy and identify the desired value Key Performance Indicators (KPIs) within the EMIPC landscape. With our research findings in hand, we embarked on developing an EMIPC Playbook, a comprehensive guide that would enable Intel to transition from a chip manufacturer to a holistic system and solution provider.
Our focus was on creating new offerings tailored specifically for the dynamic markets of China and South East Asia. Armed with this knowledge, we created a comprehensive strategy that encompassed product development, positioning, go-to-market plans, and service offerings. This holistic approach ensured that Intel could effectively penetrate and thrive in the Emerging Market Industrial PC segment, positioning themselves as a trusted partner and solution provider in the region.
Our global research efforts played a vital role in shaping the EMIPC Playbook, a strategic roadmap that guided Intel’s transformation journey. By focusing on China and South East Asia, we recognized the immense opportunities presented by these emerging markets and created new offerings tailored to their unique needs.
This approach showcased our adaptability and ability to understand the nuances of different regions, allowing us to position Intel as a trusted solution provider in these rapidly growing markets. RKS Design’s contribution to this project not only demonstrated our expertise in strategy and research, but also our commitment to helping clients navigate complex landscapes and achieve transformative outcomes.