Creating a new business unit to position Intel into a service provider and not just a chip manufacturer.
STRATEGY | RESEARCH
RKS worked closely with the Intel team and industry experts to develop future end states and define the value KPIs desired within the Emerging Market Industrial PC category. Our team conducted global research to determine a strategy and develop an EMIPC Playbook so that the company could transform from being a chip manufacturer to a system and solution provider with a series of services. The team created new offerings focusing on China and South East Asia to launch this new business unit in 2015.