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Insights

Human-centered product design, from a studio that has practiced it for 45 years.

Field Notes

Every note reviewed by Ravi Sawhney

Videos

More videos ›

July 23, 2026

NEWSMAX Interview

7 minutes

June 29, 2026

PA-AI™ Video Series

1.8 minutes

June 22, 2026

PA-AI™ Video Series

1 minutes

June 15, 2026

PA-AI™ Video Series

1.5 minutes

June 8, 2026

PA-AI™ Video Series

1.15 minutes

June 1, 2026

PA-AI™ Video Series

1.5 minutes

May 28, 2026

PA-AI™ Video Series

1.5 minutes

May 21, 2026

PA-AI™ Video Series

1.5 minutes

May 14, 2026

PA-AI™ Video Series

1 minutes

May 8, 2026

PA-AI™ Video Series

1.5 minutes

December 12, 2025

How to be a discerning shopper this holiday season

News Segment | 10 minute watch

May 7, 2025

AI Envisioned: Navigating the Future of Healthcare and Innovation

Video | 3 minutes

April 7, 2025

Innovation-Driven Product Development & Design Strategy

Video | 2 minutes

June 20, 2024

Our CEO, Ravi Sawhney, discussed DPA One on WBBM | CBS Chicago

Interviews | 5 minutes listen

April 23, 2024

AI Examined: Uncovering Challenges and Ethics in Healthcare

Video | 3 minutes

April 4, 2024

AI Explored: Unveiling Perceptions and Potential

Video | 3 minutes

December 20, 2023

WBBM | CBS Chicago | Teddy Ruxpin creator using AI to help save lives

Interviews | 5 minutes listen

December 15, 2023

Talking With The Teddy Ruxpin Designer

Interviews | 4 minutes

November 30, 2023

RKS & Synaptic Revolutionize Cardiac Care

Video | 4 minutes

November 9, 2023

How a Critical Insight Led to a $3.6 Billion Acquisition - The RKS & MiniMed Story

Video | 3 minutes

September 21, 2023

Elevating Bar Top Gaming: RKS and IGT's Groundbreaking Collaboration

Video | 2 minutes

August 17, 2023

Making Technology Human Through Teddy Ruxpin

Video | 2 minutes

August 10, 2023

The Impact of Teddy Ruxpin on Synthesizing Technology

Video | 2 minutes

August 2, 2023

Designing the World's Most Famous Toy: The Experience of Designing Teddy Ruxpin

Video | 2 minutes

June 22, 2023

RKS x RKS: The Wall Garden

Video | 4 minutes

May 23, 2023

The Journey to Streamline DNA Vaccine Delivery

Video | 3 minutes

May 4, 2023

Lessons from Research: It's about how the design makes you feel about yourself

Video | 3 minutes

May 2, 2023

Lessons from Research: It’s one thing to have empathy; it’s another to walk in someone's shoes

Video | 3 minutes

April 25, 2023

Lessons from Research: Everyone is creative, even if the don't have the same skills

Video | 3 minutes

April 6, 2023

Zyliss x RKS| Part 2: The design and development of the Zyliss Can Opener and Zyliss Garlic Press

Video | 3 minutes

April 4, 2023

Zyliss x RKS| Part 1: Research and Strategy

Video | 2 minutes

March 23, 2023

How did you become an engineer?

Video | 3 minutes

February 20, 2023

How Psycho-Aesthetics Creates Great User Experience (UX)

Video | 2 minutes

January 19, 2023

Meritech CleanTech EVO Handwashing Device: The RKS Integrative Process of Engineering and Design

Video | 2 minutes

October 10, 2022

RKS Guitars - How the RKS Guitar Became a Never-Ending Story

Video | 2 minutes

September 6, 2022

How Is AI Going to Affect our Daily Life?

Video | 2 minutes

August 18, 2022

Design is meant to Improve People's Lives

Video | 2 minutes

August 3, 2022

The Impact of Good Design: Thoughts from our Creative Director

Video | 1 minutes

May 16, 2022

Build versus Buy: The essential design question for enterprise software development

Video | 2 minutes

July 27, 2021

How did you become a designer?

Video | 3 minutes

July 19, 2021

How did you become a designer?

Video | 3 minutes

July 7, 2021

How does a $15 can opener get 22,000 4/5 star Amazon reviews?

Video | 3 minutes

June 28, 2021

How does RKS use P/A Mapping?

Video | 2 minutes

June 4, 2021

Why is collaboration essential to our process?

Video | 2 minutes

May 17, 2021

What is Psycho-Aesthetics?

Video | 3 minutes

Podcasts

Press

In the News ›
As seen on Newsmax Fox Business California by Design

YouTube · December 20, 2023

WBBM | CBS Chicago Interviewed, Teddy Ruxpin creator using AI to help save lives

TV Interview | 5 minutes watch

YouTube · December 15, 2023

Talking With The Teddy Ruxpin Designer

TV Interview | 4 minute watch

From the Studio