LYNX
MagSafe Signal-Boosting Battery Pack
RKS Design partnered with mJoose to reimagine mobile connectivity, developing LYNX—a compact MagSafe-compatible signal booster and battery system that keeps users connected when it counts. Using patented near-field coupling technology, LYNX amplifies weak cell signals by up to 100x, doubles battery life, and reduces radiation exposure by 70%. Designed for travelers, field professionals, and remote workers, it delivers dependable communication and power in one seamless, pocket-sized solution—redefining peace of mind in the modern world.
Redefining mobile connectivity through intelligent, seamless design.
Guided by the Psycho-Aesthetics® methodology, RKS explored how emotion, behavior, and environment shape people’s relationship with connectivity and security. Through interviews, observation, and emotional mapping, the team uncovered deep frustration with unreliable cell service and the anxiety of being disconnected when it matters most. These insights revealed a core desire for confidence, independence, and trust in one’s technology—especially in unpredictable or remote settings. Translating these emotions into design principles established the foundation for LYNX: a seamless, portable solution that restores control and calm through intelligent design.
Psycho-Aesthetics® & Research
KEY OUTPUTS
Psycho-Aesthetics® emotional mapping
User behavior and connectivity insights
Competitive analysis of mobile boosters and accessories
Defined emotional and functional design goals
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using the Psycho-Aesthetics® methodology, RKS uncovered the emotional motivations behind how people experience connectivity, power, and safety on the go. Research revealed that users didn’t just want stronger signal—they wanted reassurance, dependability, and simplicity in moments of uncertainty. These findings guided every design decision, from LYNX’s intuitive one-touch interface to its balanced form language and MagSafe integration. By understanding not just what users needed but why they needed it, RKS transformed advanced signal technology into an emotionally resonant product that restores confidence and connection anywhere life takes you.
RKS crafted LYNX to feel like an extension of the smartphone itself—sleek, minimal, and essential. Its refined geometry mirrors modern devices, while soft edges and a balanced silhouette communicate reliability and comfort. Designed for portability and durability, every surface and indicator was considered to keep the user experience frictionless. The result is an object that looks intelligent, feels trustworthy, and works effortlessly across environments—from city commutes to remote job sites.
Industrial Design
KEY OUTPUTS
Industrial design concept and ergonomic refinement
CMF strategy and surface detailing
MagSafe integration studies
3D visualization and render package
Behind the clean design lies technical innovation. RKS integrated patented near-field coupling antenna technology with smart charging logic, enabling LYNX to amplify weak signals and power devices simultaneously—without cables or setup. The team optimized antenna placement, internal architecture, and thermal performance for compactness and efficiency. Through iterative prototyping and validation, LYNX proved its ability to boost signal strength up to 100x and deliver sustained reliability under real-world conditions.
Product Engineering
KEY OUTPUTS
Near-field coupling antenna integration
Smart charging prioritization and battery management
Internal architecture and thermal optimization
Works-like and looks-like prototypes
As part of the next-generation product launch, RKS rebranded mJoose as LYNX—a bold, modern identity reflecting speed, connection, and confidence. The new name and visual system embody agility and strength, aligning with the product’s promise to keep users connected anywhere. RKS extended the brand across packaging, website, and marketing assets to create a unified story that communicates both innovation and reliability.
Brand & Website Design
KEY OUTPUTS
Brand strategy and naming
Logo, typography, and visual identity system
Packaging design and retail presentation
RKS designed the LYNX packaging to reflect the product’s precision, reliability, and modern simplicity. The layout highlights the device through a clear window, allowing users to immediately understand its size, quality, and purpose. Minimal graphics, structured typography, and a restrained color palette reinforce the brand’s confidence and technical sophistication. Key benefits—stronger signal, longer battery life, reduced radiation, and universal adaptability—are clearly communicated through iconography and concise copy, ensuring clarity at retail and online. The result is packaging that conveys innovation and trust while maintaining the brand’s clean, approachable aesthetic.
Packaging Design
KEY OUTPUTS
Retail and e-commerce packaging design
Messaging hierarchy and copy development
CMF and brand consistency alignment
LYNX transformed a niche signal-boosting technology into a lifestyle-ready consumer product. By merging engineering performance with approachable design and a clear brand narrative, RKS helped establish a new category in mobile connectivity—one defined by simplicity, safety, and universal compatibility. From emergency preparedness to daily convenience, LYNX delivers confidence in connection and power when it’s needed most.
Final Design
KEY OUTPUTS
Verified 100x signal improvement
Market-ready design and engineering package
Elevated brand perception and consumer accessibility
Foundation for future product line extensions
