Modular precision for compact lab environments.
As laboratories demand higher throughput in tighter spaces, Hamilton sought a liquid handling system that balances sophistication and flexibility. The challenge: create a modular platform that maximizes storage, seamlessly integrates hardware, and supports easy transport, without sacrificing performance or usability.
Automation was central to the challenge. VANTAGE needed to intelligently orchestrate complex liquid handling tasks with precision and repeatability, all while integrating seamlessly with hardware modules, storage systems, and lab information management software.
Research Insights & Discovery
Key Outputs
- Workflow maps of sample processing and tool changeover
- Emotional journey insights around operation
- Benchmarking
- Design opportunity brief
We began with ethnographic studies and stakeholder interviews to understand lab professionals’ needs around space constraints, workflow bottlenecks, and emotional factors like ease of use and perceived control. Using Psycho‑Aesthetics®, we quantified the optimal user experience zone, balancing precision with empowering design.
How We Used Psycho-Aesthetics™ to Identify Unique Opportunities in the Project.
Using our proprietary Psycho-Aesthetics® 2.0 framework, we conducted in-depth interviews and ethnographic observation in diverse lab settings. We identified key emotional and usability pain points, such as intimidation with complex interfaces, workspace clutter, and trust in precision. These insights guided both the form and interface strategy, ensuring approachability and confidence in operation.
Industrial Design Concept Development
Key Outputs
- Form Factor Concepts
- CMF Strategy
- Refined Industrial Design Language
Our team explored form factors that merge modular trays, component integration, and user access. Key design considerations included intuitive placement for pipetting, clear serviceable zones, and stackable architecture for flexible lab layouts.
UI/UX Design Development
Key Outputs
- VENUS Software
- Interactive UI wireframes
- Comprehensive clickable prototypes
- Style guide
We created intuitive interface systems that guide users through configuration, status monitoring, and maintenance tasks. Physical UI elements were designed with clarity and lab hygiene in mind, ensuring operators can quickly reconfigure modules or respond to alerts.
Key Outcomes and Results
Key Accomplishments
- Users report intuitive control and “empowered workflows,”
- 30% denser lab layouts and simplified reconfiguration
- Delivering consistent user feedback on usability and space optimization
Hamilton Vantage exemplifies transformative lab automation, merging modular design, user experience, and engineered excellence into a compact, powerful system. From insight driven research to certified manufacturing handoff, this collaboration reflects RKS Design’s capability to elevate technical platforms into emotionally resonant, space saving laboratory solutions.
ready to partner with us?
Contact UsExplore More Work
Fresh Realm
A zero-waste solution that provides healthy meals right to your doorstep.
Finnita
A digital service experience that redefines student debt.
Cue
True wireless headphones with hybrid driver technology for uncompromised sound.
Unilever
Sustainability and Global Strategy to drive and reduce water usage in the laundry category for emerging markets.
Beat the Streets
A compelling brand identity for non-profit youth wrestling organizations that inspires inner-city youth to participate while engaging donors to support their growth and development.
Kor One
Stylish personal hydration designed to eliminate disposable water bottles, paving the way for a sustainable and brighter future.
Gamevice
A new mobile gaming category that enables gamers to play on the go with physical controls and zero latency.
Line 6
A smart, high-performance guitar amp designed to amplify the unique sound of your favorite guitar.
Xcinex Venue
Bringing the Big Screen to the comfort of your home.
Zyliss
Creating iconic kitchen gadgets that rise above the rest.
Child Safety Network
Repositioning a brand in its 30th year to help appeal to millennial parents and facilitate fundraising to ensure the safety of kids.
Baby Barista
The perfect baby bottle formula in less than a minute.